The use of LSI keywords or LSI keywords can bring old, outdated content that is reused to improve rankings and search results for new content.
LSI stands for Latent Semantic Indexing, which is the method used Google and other search engines to study and compare the relationships between different terms and concepts.
These keywords you can use to increase SEO traffic and can create more visibility and a higher ranking in search results.
Apart from that, there are a variety of different methods you can use to find useful words and use them to refresh old content, and help with new content, and reuse old images over and over again.
In this article, I’m going to give you everything you need to know about LSI keywords so you can improve your SEO, drive more relevant traffic to your website, and attract more customers. Here I will discuss:
- What are LSI keywords;
- The main benefits of LSI keywords;
- What does LSI mean for SEO;
- Tools you can use to find related keywords; and
- How to include it in your content.
- You will finish reading not only with a clear understanding of why LSI keywords are so important to content marketing and SEO; but also tips and tools for applying them to your own strategy.
What are LSI keywords or LSI keywords?
Google has always talked about the importance of LSI keywords since 2015. However, they haven’t spent much time explaining to Internet marketers what LSI keywords really are.
LSI stands for Latent Semantic Index which is a computer program designed to learn various kinds of synonyms based on context. This is a method that uses mathematical techniques to find the relationship between words and concepts in content.
Here’s a more practical definition of LSI keywords:
In terms of SEO (search engine optimization), LSI keywords are search terms related to the main keywords you are targeting. LSI keywords can help support your content and add more context to make it easier for users and search engines to know about your content.
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Above and below are examples of appropriate LSI keywords for this post’s main keyword, namely “LSI keywords”:
What are LSI keywords
Examples of LSI keywords
How to use related keywords
Tool to find LSI keywords
Do related keywords affect SEO
As you can see above, each of the phrases above is suitable to accompany the main keyword (“LSI keywords”).
It may seem a little complicated but don’t worry. Later, we’ll look at various ways to easily find LSI / related keywords, as well as how you can use them in your content to appear higher and more frequently in relevant Google search results.
Are LSI keywords the same as synonym keywords?
Although some LSI keywords can be synonymous, not all synonyms are LSI keywords. The majority of LSI keywords are words and phrases that are closely related to your main keywords. So, to use synonyms in your posts can help SEO on your article pages, but synonyms are not LSI keywords.
For example, a synonym for the word “jacket” is “coat.” However, the LSI keyword for “jacket” would include words like: reversible, winter, down, warm, fluffy, puffer, and so on.
A good way to understand the difference between synonyms and related keywords is to do a Google search. The suggested search that appears in the drop-down menu is for LSI keywords:
What are the benefits of using LSI keywords?
As I mentioned above, there are hundreds of thousands of Google queries performed every year that are never searched for. Google has made improvements to its algorithm to take context into account so that it can better understand related keywords. Google says:
Incorporating LSI keywords into your content enhances the contextuality of your content and yields SEO benefits:
- LSI keywords can improve your website’s ranking on search engines: Spread LSI keywords throughout your text to help search engines understand your website pages and increase their ranking power.
- Semantic keywords can increase the relevance of your content: Adding related words also helps ensure you don’t overload your content with keywords, aka keyword stuffing.
- Related words increase the number of people finding your content: LSI keywords also help you provide a better search experience for your users, which, in turn, translates into improvements in various ranking factors, such as time spent on page, bounce rate. , and more.
Do LSI keywords have flaws?
LSI keywords do not always have flaws, but the indexing method does have some. As an example:
- LSI Keyword does not consider word order and removes all conjunctions and prepositions.
- LSI Keyword assumes words have only one meaning.
- LSI Keyword does not recognize the underlying ideas and irony. In some cases, the meaning of these words may not match the meaning of the text.
When did LSI keywords become relevant?
If you have any questions about when LSI keywords became relevant, it all started in 2004 when latent semantic indexing was implemented in Google’s search algorithm. Its purpose is to assist search engines in providing users with more relevant results.
However, Google doesn’t just focus on keywords. The search giant also wants to understand the link text in hyperlinks, as well as the group of sites that link to each other (also known as the SEO environment).
With all of this in one algorithm update, Google is dramatically changing the way search results are delivered.
Search engines are no longer targeting exact match keywords in web content. Now the algorithm can understand context and synonyms. Instead of looking at a single keyword and how often it is used to find out what the page is about, Google can now analyze everything that is offered on that page.
To better understand the impact of this change, let’s dive deeper into LSI keywords and their relationship to SEO.
Impact of LSI keywords on SEO
In the early days, Google’s crawlers, also known as “spiders”, would automatically find and scan websites by crawling from link to link on linked web pages. As they crawl, they’ll see keywords on the page to help them identify the topic.
For example, if you post a blog entitled “21 Effective Ways to Segment Your Email List”, Google will scan your page to determine if you are using the term “email list segmentation” in key areas of your website, including:
Image alt text,
Heading H1, subheaders H2 and H3, and so on.
After the LSI update, Google’s crawling method changed, resulting in the following SEO improvements:
Google understands pages better
Apart from scanning your website pages for main keywords, it will now also scan your website pages for various related keywords, such as: “email campaign,” “MailChimp,” “audience,” “customers,” “email tools,” and so on. . That is, Google works to find out what the overall topic of a page is, and relies on latent semantic indexing to understand the content at a deeper level than simply looking for a certain number of occurrences of a keyword.
Google reads the page in context
Basically, Google’s algorithm now has the ability to “read” pages in the same way humans do, and categorize keywords based on the specified context. This means that search engines can now distinguish between words based on even the smallest details. For example, it is now possible to differentiate between literal and figurative expressions, such as:
“Don’t put LSI keywords into your content if they’re not relevant.”
“Use shoelaces to protect the shoes when you wear them.”
Google can provide more relevant results
According to this latest research paper from Google, they identify words that often appear together to help bots more easily understand the main topic of the scanned page. With more accurate categorization, the results become more relevant.
Google combines the overall picture of your business.
Additionally, their algorithm is designed to take your business, website and industry into account to help Google gain a thorough understanding of every page on your website that relates to your business as a whole.
Now do you know why LSI keywords have become an important part of search engine algorithms?
Google’s main goal is to provide searchers with the most relevant results for even the 15% of search terms that have never been searched before. That is an extraordinary standard of quality that search engines would not have been able to achieve without latent semantic indexing.
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Does YouTube use LSI keywords?
Interestingly, it’s worth noting that even though Google owns YouTube, they mainly run on two different search engines and algorithms. What I find surprising is that at the time of writing, YouTube is not using LSI keywords to rank it.
As a YouTube creator myself, I try to include the main keyword in my video titles and rarely pay attention to the LSI keywords, and the videos still rank well. The only place I can do that is in the video description, but it doesn’t seem necessary.
So while YouTube searches get related suggestions, there aren’t many places to enter LSI keywords.
YouTube SEO relies primarily on high-quality editing to increase the engagement and click-through rate (CTR) of thumbnails. Of course, I oversimplified complex algorithms, but it is a universally accepted truth that high-quality editing, not LSI keywords, is the biggest factor in YouTube’s algorithm.
So, although LSI keywords seem to be an important factor in the Google search engine, they are not as important as the YouTube search engine.
With that said, let’s move on to the next section where you will find 5 effective tools to help you to find LSI keywords to use in your posts.
How to find related keywords with the LSI keyword tool
The first step in finding LSI keywords is to create an important keyword base for your business. Once done, creating related keywords will be easy. All you need is to do a little research to uncover the endless possibilities – and for that, you need tools. Here are five LSI keyword tools that you can use to find a great choice of related words.
1. Google Autocomplete
Google’s instant search feature is the easiest way to find keywords related to your main keywords. All you need to do is type your target keyword into the Google search box and you will get various predictions about what you might type next.
Look for words in bold as suggestions. Make a list that is relevant to your topic and include it in your content.
Google Related Search (Google Related Keyword)
You can also type your main keyword into Google and then scroll down to the bottom of the page to find the “Related Searches” section. Check out the terms listed to get more ideas for LSI keywords for your content.
People Also Ask
Another incredibly effective yet free resource, the “People Also Ask” box on the search results page will give you more options. You can look at some of the results to see if there are any additional words you can use. Look for the bold one.
4. LSI Graph
LSI Graph is a free LSI Keyword Generator which helps you quickly find all the terms related to your main keywords. Just type in the main keywords of your page and you will get a list of LSI terms to choose from.
Serpstat is another effective tool that can help you find semantically related phrases for your posts. Just enter your main keyword and click on SEO Research> Related Keywords. You will also be presented with a long list of words and phrases to choose from.
How to use LSI keywords for SEO
The keyword research tools or keyword generators mentioned above will provide you with a long list of LSI keyword options to suit your content. Now is the time to add it to your content and experience the important benefits of SEO.
Choose the most appropriate LSI keywords for your topic
Before you decide how to incorporate LSI keywords into your text, you need to identify the most appropriate keywords for your topic. For example, if you’re writing a blog that targets the main keyword “blog SEO,” the tools you’re using might bring out an endless list of options, including:
- SEO blog checklist
- SEO blog topics
- Posting blog tips seo
- Seo blog for beginners
- What are the advantages of SEO
- The meaning of seo blog
- SEO plugin for blogger
- How to write seo friendly posts
- Seo blog for beginners
- The latest trends in seo
- How to optimize your posts for SEO
Find out the approximate total monthly searches
Terkadang, menentukan kata kunci LSI terbaik untuk setiap frasa bisa sangat sulit, karena beberapa saran mungkin masuk akal sebagai pos yang sama sekali berbeda.
For example, if you write a post about “online course platform”, you will see LSI keyword suggestions such as “online course learning platform”.
You need to determine whether the suggestion makes more sense as an individual article, or in addition to the original post. For me, I usually look at estimated total monthly searches to decide whether to write something new, or include suggestions as part of the original article I research.
How to add LSI keywords to your website pages
You should add your LSI keywords to the same place as your main keywords, including:
Meta title and meta description
Title (H1, H2, H3)
Tag alt images
Throughout the text of the content
Make sure you include related words and phrases throughout your posts in a way that sounds natural. This will help expand your opportunities because you cannot use the main keywords repeatedly in all the important areas on your page.
Focus on user experience
Don’t use LSI keywords too often in your content. Even though this is not your keyword, it is actually still quite easy to overuse it and if you do, you will be penalized for it.
To do this effectively, you must add related keywords while keeping the content cohesive, sound natural, and easy to follow. This will help you not only avoid penalties but also to improve the experience of your visitors and ultimately make money blogging.