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What are Long Tail Keywords and How to Choose Them

Long Tail Keywords are longer, more specific keyword phrases that visitors are more likely to use when they are looking for information, and want to buy something with keywords such as informational, navigational, buying keywords or when they are using voice search. A little counter-intuitive, at first, but they can be invaluable if you know how to use them.

Kata KuKata Kunci Ekor Pendek VS Kata Kunci Ekor Panjangnci Ekor Pendek VS Kata Kunci Ekor Panjang
Kata Kunci Ekor Pendek VS Kata Kunci Ekor Panjang

For example: if you have a company that sells property, chances are that your page will never appear at the top of organic searches for “property” because there is too much competition. When you search for keywords, for example, sell cheap land in Canggu, keywords such as “sell land in the Canggu area for cheap” will reliably find consumers who are looking for the exact product.

Managing long tail keywords is simply a matter of building a better line of communication between your business and your customers who are already out there, actively shopping for what you have to offer.

Think about it: if you searched Google for the word “property” (a very broad keyword that is sometimes referred to as a “main term”), how good are your chances of finally clicking through to sale? When you Google “land in cheap canggu near the beach” you will know exactly what you are looking for and you may be ready to pay for it right away.

Obviously, you’ll attract less traffic with Long Tail keywords than you do with more general keywords, but the traffic you attract will be better: more focused, more committed, and more willing. for your service.

ALSO READ: What is the Readability Score? How to use them

How to Find Quality Users with Long-Tail Keywords

With shorter keywords, the competition for ranking can be fiercer, but traffic can be spread out and your ROI could be low.

With the implementation of long tail keywords (Long Tail keywords is a smart move, you can attract less traffic, purely on the basis of numbers, but your return on investment will be proportionately much higher:

You will attract exactly the audience you expect, and that audience will be much closer to the point of purchase than your less savvy competitors.

Forum Komunitas Digital Marketing Indonesia
Forum Komunitas Digital Marketing Indonesia

Less Competition = Lower Costs

Long tail keywords are valuable for businesses that want their content to rank on organic Google search, as well as potentially more valuable for advertisers running paid search marketing campaigns.

When you define long tail keywords, the cost per click CPC is definitely lower, because there is less competition.

By targeting longer tail keywords that are longer and more specific in your AdWords campaign, you can get higher ad rankings on relevant searches without paying a fortune for each click.

The trick is to find a source of long tail keywords that are relevant and updatable that are suitable for you and for your niche. Surprisingly, most keyword suggestion tools ignore these rich categories, focus only on the head (broad keywords), and ignore the rest.

About the author

Digital Marketer: Facebook, Google Ads, Intagram Ads, SEO Specialist, SEO Content Writer, SEO Copywriter, Blogger

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