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What is Keyword Density? Importance for SEO

Keyword Density is a basic concept in search engine optimization (SEO). It is important for you to understand how keyword density works, as it can have a direct impact on the visibility of website content on search engine result pages (SERP) and the costs of online marketing campaigns.

Apa itu Keyword Density
Apa itu Keyword Density

The relative importance of keyword density in most search engine ranking algorithms, including Google, has changed over the years, so it’s important that you understand how this concept will affect SEO.

What is Keyword Density?

Keyword density refers to the number of times a keyword appears on a particular website page or in content as a ratio or percentage of the total word count. Sometimes this is also referred to as the frequency of keywords, or the frequency with which certain keywords appear on web pages.

Keyword density formula

Keyword density can also be calculated as a certain number.To determine the keyword density of a website page, it is sufficient to divide the number of times a certain keyword is mentioned by the total number of words on the resulting page is the keyword density of that page.

What is TF-IDF?

A more advanced way of measuring keyword density, TF-IDF stands for “term frequency and inverse document frequency” which is the frequency of terms and the frequency of document reversed. These statistics are often used in information searches or text mining as a way of determining how important a term is. specific to a document.The TF-IDF variation can be used by search engines in some circumstances to measure the relevance of page content to a user’s search query, but as always, many other SEO factors come into play.

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What is the Right Keyword Density for SEO?

As with almost all aspects of SEO, there are no clear “rules” when it comes to keyword density. You won’t find any guidelines from Google that tell you exactly how many keywords a piece of content should have, nor are there any specific numbers or statistics you can rely on that govern how densely keywords should or shouldn’t appear on your website.

Forum Komunitas Digital Marketing Indonesia
Forum Komunitas Digital Marketing Indonesia

There are several considerations that can help you ensure that your content is optimized which can increase the visibility of the content and improve the overall audience experience.

What is Keyword Stuffing?

About 10 years ago, when SEO was still an emerging discipline, the technique known as “keyword stuffing” became very popular. Keyword stuffing is the practice of cramming as many keywords as possible on a web page, often in a way that feels forced and unnatural to readers.

Typically, this is done by including a long footer at the bottom of the web page, which will contain dozens or even hundreds of minor keyword variations of common search terms.

This technique is often seen on hotel website sites, which often display a footer consisting of hyperlinked keywords: “cheap Bali hotels”, “cheap hotels jakarta”, “cheap hotels Labuan Bajo”, for example, each of which will direct visitors to another hotel. website page that displays the footer contains keywords that are just as dense.

While this may seem like the norm nowadays, it offers search engine optimization professionals who are not good an easy way to rank on the first page of Google results for almost any keyword you can imagine. At the time, Google’s algorithms weren’t sophisticated enough to interpret pages filled with these keywords as they were – cheap “hacks” to engineer SERPs – so these pages usually ranked very high.

How Many Keywords Should I Use in My Content?

As I mentioned earlier, there are no hard and fast rules about keyword density. To complicate matters further, keyword density can and should change depending on the nature of the content in question, a well-timed syndicated news article, for example, may require significantly less keywords to rank higher than an ever-compelling blog post.

There are several unofficial guidelines that can help you make decisions about your keyword targeting strategy

Many SEOs recommend entering one keyword per about 200 copy words. In other words, if a web page consists of one paragraph of 200 words, it should contain no more than one keyword. You may be able to “safely” enter more keywords than this (ie without being penalized by Google), but roughly one keyword per 200 copy words is considered a good benchmark by the SEO community.

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What About Keyword Variants?

Keyword targeting is still the foundation of many SEO techniques today, and another SEO best way you should consider implementing is to use keyword variations.

Keyword variations are slight variations on a particular keyword. A user searching for used cars for sale, for example, could use a search term other than “used cars for sale” when trying to find a dealer. They may be using “used vehicles for sale” or other highly related search terms, such as one of the keywords shown in the image above.

The meaning of the keywords behind this search is the same, the user wants to search for and possibly buy a used car, but the keywords themselves may be very different. This is why it’s important to target keyword variations, as it anticipates the different ways potential prospects can find your business during a Google search, thereby maximizing potential visibility for highly commercial queries.

However, the concept of keyword variations is also very different, which can lead to mistakes and missed opportunities if handled incorrectly. Our keyword “cheap hotels” from before is a prime example of a keyword variant that can be a problem for newcomers to SEO.

By itself, variations of this kind of keyword – “cheap bali hotel”, “cheap hotel jakarta”, and so on – are not “bad” keywords. They can still be relevant and useful, as it will be for seekers looking for accommodation in major cities in Indonesia. However, they can be dangerous if crammed into web pages, as we created earlier. This means you have to be careful and judge well when choosing to include keyword variations in your content.

In short, you need to be able to use keyword variations on one web page and across your website to maximize visibility and attract as many as possible and relevant audiences as possible, you also need to keep targeting only one keyword or keyword variation per 200 copy words.

About the author

Digital Marketer: Facebook, Google Ads, Intagram Ads, SEO Specialist, SEO Content Writer, SEO Copywriter, Blogger

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