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What is AMP in SEO?

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Accelerated Mobile Pages (AMP) are very useful for SEO to maximize the speed of access to your website via mobile. AMP is a way to mark “Access Speed ​​in the Mobile version” for search engines, and besides that, AMP is also a ranking factor. For that, here I will discuss about AMP and how to use AMP on your website for visitors who use a cellphone.

What is AMP?

AMP is an accelerated mobile or cellular page that uses open coding standards for publishers. AMP itself aims for each publisher to load their website so that it can be accessed quickly on mobile with responsive pages. AMP was created and supported by Google because most elements of the website through the desktop are not compatible with access via mobile phone or cellular.

Until now, AMP was very important for user experience. Google supports that every website uses AMP and is almost the same as schema.org and Dublin Core for Metadata.

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How Importance of AMP?

Have you ever opened a website through your cellphone? Of course, often, do you think when opening a website via mobile problems such as slow access? Of course, opening a website with a mobile version with responsive pages and not using AMP is different from using AMP.

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Simply put, when you browse on your cellphone when you travel, it will certainly be slower. So the best way is to optimize the mobile browsing experience for each user that Google wants by standardizing the mobile version of your site with AMP. I will show you how to do it below.

Who Will Get the Most from AMP?

AMP is very useful for anyone who has a website using mobile as the main page. If you focus on SEO, of course, AMP is very important for you so that every user of your website gets the benefits of fast access via mobile, thereby reducing the bounce rate on your website.

When creating a website, of course, you will think about SEO, and sometimes most website makers don’t think about how to access the website through the mobile whether using the Google AMP standard or not, AMP is an important part that is supported by Google which is the standard.

Websites that will benefit from using AMP are publishing websites. Websites that produce AMP-standard content making it easier for Google to manage it. So how do you apply AMP to your clients? To implement AMP, it is not on the main page; AMP usually uses the extension/amp/ on WordPress. To get started so as not to negatively affect conversions. It’s best if you transition your client’s blog section or news and updates section to AMP.

Actual Websites Prefer AMP Loading

When you open an article via Linkedin, Twitter from the original mobile application, you will see that Linkedin and Twitter have their own browsers and don’t load websites fast enough. But if a website uses AMP, then it will load the website quickly even with the original Twitter browser.

What Are the Differences Between AMP and Non-AMP Cellular Browsing?

One of the most striking differences is that AMP pages don’t have many things on the page and will look very simple and clean to prioritize a more complex user experience. All components that are considered to make a slow website will be removed.

Using AMP on the website will force you to use a more simplified version of CSS. Javascript is not allowed at all. Basically, when you integrate AMP to standardize responsive website pages on your mobile, you prioritize speed and legibility as a top priority.

How can AMP work for a WordPress website?

Now here is interesting because you can actually integrate AMP easily in only about 5 minutes for your WordPress site. You can follow the steps below:

1) The first step Install the AMP WordPress plugin.

2) Activate the plugin – this is done to add / amps to all your web pages.

3) So the next step is to edit your .htaccess file – you can use an FTP program or File Manger on cPanel to do this.

4) (Optional) Just in case if you want to check if your AMP page works throughout the page: In your .htaccess file, paste this code:

RewriteCond% {REQUEST_URI}! / Amp $ [NC]

RewriteCond% {HTTP_USER_AGENT} (android | blackberry | googlebot \ -mobile | iemobile | iphone | ipod | \ #opera \ mobile | palmos | webos) [NC]

RewriteRule ^ ([a-zA-Z0-9 -] +) ([\ /] *) $ https://example.com/$1/amp [L, R = 302]

Note that you must change example.com to be your site’s domain name. I explicitly made the switch to 302 because we don’t want all links to be forwarded to your page/amp because that is just an accelerated version of the mobile page.

5) Finally, you want to edit CSS to make your Accelerated Mobile Pages look and feel more like your site. You can edit CSS using FTP by opening your wp-content -> plugins -> amp -> template.php


AMP is a standard to speed up access to your website pages that are supported by Google to prioritize user experience, which aims to speed up website access on the mobile or mobile version. Have a try.


About the author

Digital Marketer: Facebook, Google Ads, Intagram Ads, SEO Specialist, SEO Content Writer, SEO Copywriter, Blogger

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