It’s no secret that Google is constantly changing their search algorithms. With a constant number of algorithm changes approximately 3000 times a year, this can make SEO Specialists and SEO Copywriters a little worried. Basic rules are always changing, for that how do we organize a strategy to win the top position on Google? to follow basic SEO Copywriting guidelines
There is good news for you. SEO Copywriters: The basic rules of SEO copywriting are here to stay. Don’t get me wrong hehehehe. Learning to adapt is definitely a valuable skill and requires flexibility. This time you can rest easy knowing that some things in the world of SEO copywriting never change.
Let’s get started. Without further ado, here are 9 Basic SEO Copywriting Rules that are essential for you to help out in 2021:
- Understand (and match) what the keywords mean
- Get to the point
- Don’t do keyword stuffing
- Speak in the language of your audience
- Focus and get straight to the featured snippet
- Think carefully about the Optimize meta tag title
- Target additional keywords
- Don’t forget about voice search
1. Understand (and match) the meaning of keywords
For the most part, this list of SEO copywriting rules is arranged in no particular order and in my opinion rule # 4 is no more important than basic copywriting rule # 8. Having said that, I started with a keyword meaning for a reason: It is essential to your SEO success.
It’s quick for anyone who is unfamiliar with or needs a refresher: “Keyword Intent” or keyword intent refers to the reason people are searching for the keywords you think targeting is. In general, there are three broad types of keyword intent:
- Information: users want to learn more about something, such as a topic, product or industry. Example: “history of valentine’s day”
- Navigation: the user wants to visit a certain website or website page.
- Commercial: users want to buy a product or service. Example: “buy a cheap jacket”
Since it is in Google’s best interest to provide the best search results for its users, it rewards marketers who closely match the keyword’s intent. If you’re trying to target the keyword “sell cheap jackets” with a pricing page for a plant delivery service, it won’t perform very well in the organic search results. Why? Because you will fail to match the meaning of the keywords.
ALSO READ : 8 How to Create Internal Links for SEO
2. Get to the point
While I often write lengthy introductions and this may be important for those writing papers or novels, when we talk about the basic rules of SEO copywriting, we have to keep in mind the end goal: to create relevant content. Relevant content, for Google to place at the top of the organic results.
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While creating relevant content is mostly about keyword intent matching, that’s not the only consideration, it’s also important to prove to Google that your content is relevant. As I’ve learned firsthand, an effective way to prove the relevance of content is to target the primary keywords from the start.
3. Not Doing Keyword Stuffing
To clarify, there is an important difference between increasing keyword density at the start of your next blog post and engaging in what is known as keyword stuffing which is a way to over-target primary keywords in an effort to improve organic search performance. If the former is a suitable way of showing the relevance of your content, the latter is an outdated form of cheating.
I recommend avoiding keyword stuffing for several different reasons, one of which is the fact that it is a huge waste of your time. I mean here, come on, this is 2021 doing what Google loves.
“Email subject line is important because email subject line determines whether people open your email or not. You should test your email subject line because otherwise you won’t know which email subject line works best and you’ll get an email subject line halfway that nobody cares about. “
Another reason I suggest you not do keyword stuffing is because it makes the user experience unnatural. No one wants to read something clearly written to calm an algorithm. If you do keyword stuffing, nothing will last long on your website.
4. Speak in the language of your audience
Keyword research tools can be of great help to you. Whether you are a content marketer or a PPC specialist, a tool like Grammarly can often help you enforce the basic rules of SEO copywriting.
Suppose you are a marketer at an email marketing software company and you are tasked with writing a blog entry with the keywords “Email Marketing How-to Guide.” Search for that query on Google, move down to the bottom of the results page, and enjoy invaluable information: a list of frequently searched queries relevant to your main keywords. “How Effective Is Email Marketing,” “Is Email Marketing Still Relevant,” “email marketing stats” and the list goes on.
Completely free of charge, the related search section gives you the ability to speak the language of your audience. to mimic the words and phrases they used when looking for the answers you were trying to provide. Incorporate some of that advice into your content and your SEO copywriting will get a big boost.
5. Shoot for featured footage
Less than half of Google searches result in paid or organic clicks. Most of the time, users leave the SERP without clicking a single hyperlink. For this reason, you must run the basic rules of SEO Copywriting so that it can appear on featured snippets or featured snippets.
There are many explanations behind this trend, but for the purposes of this blog post, I’m only interested in one: the featured snippet or position zero. Even if you don’t feel familiar with featured snippets, you know this little box sometimes appears at the top of the SERP and gives you a bit of very relevant information.
6. Think carefully about your title
If the title is not good enough, surely no one will click through to your website. Take a lot of time to think about your main topic or headline. It may feel like a waste of time at first, but believe me when your organic CTR skyrocket and your page views are so high, you’re sure to be excited about writing good headlines.
ALSO READ : What is Keyword Density? Importance for SEO
7. Optimize meta tags
As copywriters need to be creative in their titles, there is a practical element you should think about: the fact that Google is likely to truncate the title (title tag) if it is longer than 60 characters. From my experience, some things are more confusing when writing a cool title and eventually get removed from the SERP. Creative is not enough, you also have to summarize a unique title and provoke clicks.
Your title is very important, but it’s not the only meta tag that needs optimization: You also need to be careful about the description (the text displayed just below the URL). Because of that, there are indeed people who will read the descriptions and use them to judge whether they care about what you have to say or not. Additionally, Google searches there to find indicators of relevance (i.e., keywords). Therefore, you should take the time to write a thoughtful description. Descriptions that entice people to click and convince Google that your content deserves a ranking.
8. Target additional keywords
One piece of content can be ranked for multiple keywords. Ideally, most of the content will be ranked for a few keywords. I know that many of you already know this, but it is a bad concept. Just in case someone like me stumbles upon this blog post (most likely, if you ask me).
9. Don’t forget about voice search (Voice Search)
Voice search or voice search can also be a consideration for you for SEO Copywriting. Voice search is becoming increasingly commonplace is reason enough, in my opinion, to incorporate some basic tactics into your SEO copywriting strategy to be a plus.
Example: Try optimizing some of your content for question-based keywords. According to Google, 41% of people who use voice activated speakers say they talk to their device as if they were human. Typically, that means a lot of their queries are framed as questions, not keywords. A question, however, is much more communicative than a keyword string.
