Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo.
SEO provides many benefits for your business or business, by getting organic traffic, you can also directly convert your sales if you offer your products online through websites that are optimized through SEO. SEO can also be done anywhere, before you choose SEO services in Bali, Surabaya, Jakarta, Bandung, Sumatra, Kalimantan, Sulawesi or Digital Marketing services, you should read all the benefits and benefits of using SEO services.
1. Many people are looking for your product or service in search engines
There are more than 2 billion people online. 93% of online activity starts with a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to be found in search engines. One of the most important benefits of SEO is that your customers use search engines every day.
2. SEO can attract quality traffic
Traffic on search engines is the best traffic. Why? Because people are actually looking for problems that you solve. You can “attract” traffic to your business. You don’t need to “push” ads to persuade people to buy. Search traffic is already interested in your products and services. This is why the SEO industry is precious.
3. SEO traffic is more likely to be converted
SEO traffic is more likely to be converted than other traffic sources. In fact, SEO is that search traffic has the best conversion rates for most websites. By positioning yourself in the search engine, you place your business to win more conversions.
4. SEO increases sales and prospects
SEO is not a myth. You will increase opportunities and sales if you offer a decent product or service. One small business earns more than Rp. 100,000,000 SEO results in just 5 months.
However, you must invest in the best SEO strategy. With a superior SEO campaign, your business will lead to higher conversions.
5. SEO can reduce your cost per acquisition
Another benefit of SEO is “free.” Much cheaper than advertising to get customers. The only cost in SEO is the cost of hiring the best SEO company. Unless you have experience in coding Google websites and algorithms, you will need an SEO firm or agent to improve your ranking and reap the benefits of SEO.
6. SEO does not involve paid advertising
You don’t need to advertise if you have a strong SEO position. You can increase your website traffic without having to pay for ads per click. An effective SEO strategy can help you reduce your advertising money, and invest it in a more efficient area.
7. Top SEO rankings provide promotions 24/7
SEO is 24/7. It does not sleep. Yes, that is another SEO benefit. Your rating doesn’t disappear overnight. You can increase your website traffic throughout the day, every day. After you rank high in the search engines, they will promote your business while you sleep.
8. SEO builds trust and credibility
People really trust Google. They use it every day to find what they are looking for. With a high ranking in search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic list.
9. SEO is a long-term strategy
SEO is a long term strategy. It takes 6-12 months to see the optimal ranking. However, just as it takes time to move up the rankings, it takes time to go down in rank. After you are placed in the top position, you rarely move down. The only reason this will change is because of increased SEO competition or changes in Google’s algorithm.
10. SEO makes your customers know better
Your customers use search engines for research. They use their findings to help them make decisions based on information about available choices. A high SEO ranking allows you to educate potential customers. This indirectly builds trust, but most importantly, it helps them make informed decisions.
11. SEO affects purchasing decisions
SEO can influence the searcher to be able to buy your product, is because the trust and credibility developed, as mentioned in our previous point. Use SEO to increase your conversions by substantially changing people’s buying decisions on the web.
12. SEO increases awareness and your brand equity
Aside from conversions, SEO will also build your brand equity. In other words, SEO will help people become aware of your brand. Awareness is critical because your website visitors might not always be ready to buy. However, knowing your offer, they can buy it soon.
13. SEO increases attribution or “touch” customers
While your awareness increases, SEO will simultaneously increase your customer’s attribution points. Attribution is the number of times your audience sees your brand. The more often they understand your business, the more likely they will buy from your store. A reliable SEO ranking will help you dramatically increase your touch points with potential buyers.
14. SEO receives 90% more clicks than PPC
SEO beats paid advertising. This is because organic SEO listings receive 90% of clicks. Many search engine users tend to skip paid advertisements. This is most likely due to their belief in Google’s algorithm. By investing in SEO, you will likely get more traffic than advertisers on the same keywords.
15. SEO can increase your website’s reference
One of the benefits of SEO is increasing your website referrals. You will get more website references from search engines. Besides, visitors to your website tend to refer your site to their friends. The presence of a strong SEO will make you develop references, literally and figuratively!
16. SEO can be measured
SEO can be measured. You can measure your conversions and source of conversions. You can also measure the development of your website ranking and organic traffic. With the right tools (or SEO company), you will be able to measure which search keywords are the most valuable for your business.
18. SEO drives offline sales
Do your customer’s research online before visiting your store? Of course! Because most people do online research, SEO also encourages offline sales. This is because they use search engines to do research, but can visit your store or call to actually buy your product. Therefore, SEO is a significant contributor to direct offline sales.
18. SEO is more cost-effective than paid advertising
SEO is more cost-effective than paid advertising. In fact, the average CPC (Cost Per Click) that considers all industries is Rp. 25,000. Why spend money looking at pages when you can improve organic search results by using effective SEO?
After you rank high in the search engines, you don’t have to pay for clicks from search engines. And you no longer need to worry about your PPC budget. Pause your PPC ad campaign and let SEO # 1 rank drive more results.
19. Your competitors use SEO to grow
Your customers begin their internet journey by searching. Your competitors use search to grow their business. Even based on the latest research, 61% of these marketers state that optimizing their website is their top priority.
Sooner or later, if you don’t use search to grow your business, you won’t have a business!
20. SEO can give advantages to small businesses in large companies
If you run a small business, you might find it challenging to bring out larger competitors in AdWords. However, an effective SEO strategy might be your way of getting a higher ranking. While large companies rely on advertising, you can count on smart SEO strategies to enter the back door to get customers.
21. SEO will help you get market share
Get market share by being first. If you are the first choice, your customers will never know about hundreds of alternatives. Except, they scroll to page 10 of Google. However, we know that will not happen. Why? Because 75% of users never scroll past the first page of search results.
22. SEO will help you enter new markets
SEO will help you enter new markets. After your website is optimized, you can start expanding your website to target other keywords. The keywords you choose can be new products or services that you can offer. You can count on search engines to drive quality traffic to your latest offer, helping you enter new markets.
23. SEO increases the value of your business
One of the most important benefits of SEO is the fact that your business becomes more valuable when your SEO ranking goes up. If you are in the market to sell your business, many buyers will find stable SEO rankings as valuable intangible assets. This may be because SEO rankings tend to maintain their value and last for years.
24. SEO integrates all of your online marketing activities
SEO is online marketing. All online marketing activities in several ways can be linked to your SEO ranking. Web design, content marketing, social media marketing services, and online advertising influence SEO. When all activities are integrated, rank your SEO.
25. SEO increases your overall marketing ROI
As stated earlier, integrated marketing campaigns will affect SEO rankings. This not only affects your SEO ranking, but your overall ROI from all your marketing activities will be higher.
According to the latest research conducted, it shows that organic traffic can generate more than 40% of business revenue. Also, local search has more than 18% of purchases made on that day. This will be explained in more detail in the following points below.
26. SEO is the best public relations strategy
SEO is a new “PR” strategy. It makes sense for homework. To get high rankings in search engines, you must have quality backlinks. Backlinks are links from external websites that link to your site. The more you have, the more relevant your website. The more relevant your website, the higher your ranking. Getting quality backlinks may require publicity. The more boost you have, the more backlink opportunities you have. Both work hand in hand.
27. SEO will increase your social media followers
SEO will add more social media followers. When your visitors research your website, they tend to click on your social media icons to follow you. SEO techniques that can increase thousands of traffic, which you can expect to translate into a smaller percentage of followers.
28. SEO will increase your email newsletter subscribers
One of the benefits of SEO that you might want to achieve is increasing your email newsletter subscribers. If you have an email newsletter registration form on your website, you can expect more customers when your rank goes up. This is because you get more traffic to your website and more exposure. For optimal results, provide incentives on your site for people who subscribe to your email newsletter.
29. SEO will increase your blog traffic
SEO will increase your blog traffic. When your website’s authority rises with the search engine, several things will happen. The ranking of your individual blog on Google will increase. Your blog content is more likely to be found on Google. And finally, you will likely get more referral traffic from your website by promoting your blog throughout your site.
30. SEO increases your website’s clickthrough rate
A high SEO ranking will increase your website’s clickthrough rate. Or vice versa. You must have a high clickthrough rate to improve your SEO. Clickthrough rate is the number of people who clicked on your website divided by the number of people you reached.
31. SEO increases the time of your site
When the clickthrough rate goes up, your site-time is likely to increase as well. This is how long your website visitors stay on your website. The longer your visitors stay on your website, the more likely they are to buy. Apart from that, this will increase your SEO ranking too.
32. SEO increases the safety and security of your website
SEO will force you to make your website safe and secure. This will protect your website visitors from viruses and fraud. Simultaneously, this will improve your ranking because a secure site will significantly affect your SEO ranking.
33. SEO increases the speed of your website
As you work to develop your website’s SEO, you will increase the speed of your site. A high-speed webpage will help you offer the best user experience to your visitors. Apart from that, a high SEO ranking will also suit high-speed websites.
34. SEO will improve the user experience of your website
As you know from the last few points, SEO will improve the overall user experience of your website. You must remember that Google’s goal is to give relevance to its users. To rank high on Google, your website must be relevant. To be consistent, you must offer a great user experience
35. SEO develops
SEO spending is expected to increase to $ 80 billion by 2020. SEO spending is likely to be higher than in online advertising spending. SEO grows for one reason. Was successful. Your business has the opportunity to jump into the SEO bandwagon before it gets too saturated.
36. SEO is mobile
Mobile is the future of online. And 50% of all Internet users are mobile. This is likely to continue to increase. By optimizing your website for SEO, you also prepare yourself for the next generation of marketing. Your website must be mobile-friendly. And, search engines will support your website to optimize your site for mobile.
37. SEO will help you stand out
There are 250 million websites on the Internet. Ordinary people will never know what most of the Internet has to offer. A higher SEO ranking will help you stand out from millions of other websites.
38. SEO is targeted like a laser
Keyword-based SEO. This means that the listing appears based on the keywords people are searching for. The advantage here is for you to reach people who are looking for exactly what your business has to offer. The ability to target SEO keywords is one of the main reasons why it provides the most quality traffic to your website.
39. SEO traffic is the real thing
SEO traffic is the real deal. People who visit your website don’t come for fun. They feel the pain that can be followed up. They have a real problem. They look for answers, and they click on your website because they think you can find it in your business. And this is one of the benefits of SEO. As long as you add value and understand your customers, you will be more successful with SEO.
40. SEO ranking lasts forever
OK, not really. But honestly, it is complicated to mess up SEO rankings. You will likely remain in the top position unless you use black hat SEO practices. Black-hat SEO practices consist of frowning tactics to trick search engines into ranking your website. However, you don’t need to worry about this. Why? Because you will use a trusted SEO company. After you reach the top placement, now it’s time to celebrate! Or, start expanding on other keywords.
41. SEO can eliminate cold and other traditional strategies
Tired of publishing brochures? Tired of advertising in magazines and not seeing results? Bored with people who buy cold and let go of people who will never want to buy from you? If your answer is yes, invest in SEO.
42. SEO can double, double, or multiply your business
SEO can freely double, double, or multiply your business. SEO exposes you to all markets that are looking for you. You can develop in more cities, states, countries, or other parts of the world with effective SEO strategies. The world becomes your market with effective SEO strategies.
43. SEO can help you attract talent
SEO can help you attract talent. People who are looking for work also start their journey on Google. You can optimize your website to rank on Google for the position you rent. Avoiding recruitment fees and costs incurred to invest in SEO strategies.
44. Affordable SEO
SEO is more affordable than advertising to increase your conversions. SEO prices are usually issued from $ 800- $ 2000 per month. However, its worth is precious. After you rank # 1 on Google, your website will receive thousands of free clicks to your site.
45. SEO is the smartest marketing investment you can make
The benefits of SEO are unlimited. SEO is the smartest marketing investment you can make. This is a long term asset for your business. This generates traffic, leads, and sales. That doesn’t require any adverts. Your customers are looking there now. And, it’s wrong to support you in developing your business significantly from it. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest in an SEO campaign today.