You’ve probably heard about search engine optimization, if you’ve started looking for an online marketing agency (SEO). If not, entering your website’s URL here is a quick way to see its SEO status. While reading articles about what SEO is and how it works, you must have seen page after page emphasizing the importance of keywords and decent web design for SEO.
Yet, in the midst of it all, have you ever questioned what the ultimate purpose of SEO is? If that’s the case, you’ve come to the correct place. In this post, we will define the SEO Aim as well as the goals of SEO in general and at each level of the marketing channel.
What is SEO Goal?
The primary purpose of SEO Goal is to boost your website’s visibility in relevant internet search results, resulting in more leads, sales, and revenue. In other words, the ultimate purpose of SEO is to help your internet business flourish.
And it enables you to attain that aim by assisting you in reaching more qualified leads of individuals who are interested in your products and services.
What is SEO and how does it work?
SEO works by optimizing your website pages so that they appear at the top of search engine results for terms relevant to your business. If you sell hard drives, for example, you want your company to show at the top of search engine results pages (SERPs) when consumers search for keywords related to your product.
If someone searches for “how to install a hard drive on mac” and comes across an article titled “How to Install a Hard Drive Using Disk Utility on Mac,” they are likely to click through.
You may ensure that your web content ranks in relevant search results by using SEO tactics such as developing tailored content and targeting keywords on your website. Being at the top of search results allows more people to locate your company, learn about its offers, and contact or buy from you.
The end goal of SEO is to improve your web leads, sales, and money. These are 9 SEO Objectives to help you grow your business.
Overall SEO Goals
1. Optimizing the Internal Link Structure
The internal link structure of your website is a map of internal hyperlinks on your web pages that direct viewers to other related sites or sources on your website.
Internal links are frequently utilized to keep users on a page longer, but they also play an important part in SEO.
Your linking structure should be relevant to the sitemap or formal web organization that you have provided to search engines.
It assists web spiders in understanding the structure of your website and how material is linked together, whether you have ten or thousands of pages.
Your linking structure should be logical and consistent with the logic defined by your sitemap.
Linking will assist both visitors and site spiders, and the more internal links you have, the stronger your structure will be.
2. Increase Conversion
Conversions, or the activities customers take that bring them toward a purchase decision, are a key indicator for analyzing the impact your marketing efforts have on prospects and leads and how effective your approaches are.
This statistic can assist internal teams in determining where gaps exist, as well as assist search engines in determining how helpful your information is to visitors.
When you boost your conversion rate, Google and other search engines know that you can provide your users with the answers they require and that your traffic is achieving something.
3. Increase Visitor Time on Page
Your material must do more than simply attract visitors; it must also keep them on the website.
When visitors stay on a webpage for an extended period of time, you can demonstrate to search engines that the content you give is significant enough to read.
There are several approaches to achieving this goal, but the most important is to improve the quality and duration of your material.
Visitors will not stay on a website that can be read in a few seconds long enough to convince search engines.
As previously said, there are best practices to follow on your website and blog design that can make visitors remain longer, such as attractive and relevant photos, optimal content organization, and internal links.
4. Reduce Bounce Rate
You can minimize the bounce rate by retaining visitors for a longer period of time.
The bounce rate is a metric that quantifies the amount of traffic that arrives at a page and then quickly exits.
Your bounce rate could be high for a variety of reasons, including:
- Does not provide a response to the search query’s question.
- Content that is poorly written.
- Pages that do not follow recommended practices for engaging your audience.
- Despite the reason, a high bounce rate indicates to search engines that your material is useless, and it will drop your results in favor of articles and web pages that may pique visitors’ interest.
Raising your visitors’ time on page lowers bounce rates, allowing you to achieve two important SEO goals with the same strategy.
5. Maximize Page Speed
Perhaps you’ve had the annoyance of developing a website that takes forever to load?
Consider a moment when you visited to a website to look for information or to inspect a product and the page didn’t load or just loaded partially before you lost interest.
After a while, you may decide that the discomfort of waiting is not worth the potential quality of the page’s content.
Visitors will not wait to see the best content, data, or products and services in your business if they are concealed behind a slow page.
Optimizing your page speed to ensure a quick loading time will increase visitors to your website.
The majority of the reasons for delayed pages are related to the photos on your website.
Huge picture sizes and obsolete image formats can dramatically slow down your web loading time, so start with the images on the page and in the backend if you notice your pages are taking too long to load.
6. Strengthening Domain Authority
The authority that search engines detect in your domain is one facet of SEO that can have a major influence on rankings.
When search engines consider your website to be authoritative, it will take precedence over other sites in your field and appear higher on search engine results pages.
Your domain authority is tied to the quality of your website’s content and how your users engage with it.
The more comments, shares, and engagement customers have with your content, the greater your authority and the better the experience for prospects and leads.
Creating an excellent content strategy is the most effective technique to boost domain authority.
Examine the highest-performing themes and formats, and devise a plan for answering queries and delivering information relating to those topic categories.
You will gain authority and have a positive impression on your customers.
7. Improving Backlink Strategy
As previously noted, internal link structure is critical for visitors and search engines to grasp the architecture and mapping of your website.
Your backlink structure, which is the number of links on other websites that lead traffic away from the source page and to yours, is also crucial.
Backlinks are vital for SEO strategies because they improve domain strength and ranking potential by informing search engines that your websites are industry authorities and credible sources of information.
There are several ways for increasing backlinks, but it is critical to enhance your efforts to get more authority.
You can reach out to other reputable companies in your sector and offer to guest blog on their websites, or work on your content strategy to develop content that other websites would naturally include in their blogs (like an awesome interactive quiz).
8. Increase Organic Traffic
Organic traffic is traffic that comes to your website via search engines such as Google, rather than from someone typing in your website’s address or from an advertisement or hyperlink.
Organic traffic is frequently cited as the first measure of SEO success since it indicates that you rank high enough in search engines to be found by folks who enter a query.
Organic traffic should steadily increase for your company.
SEO penalties, which can occur if you violate SEO recommended practices, are frequently the cause of a big decline in your organic traffic numbers.
If your content strategy isn’t on point and your domain is losing authority, you may observe a decline in organic traffic.
Optimizing for search intent is one strategy to enhance organic traffic.
This entails creating material that responds to both the direct questions that searchers type into search engines and the broader context of search queries.
For example, if you type “how to write a fantastic email” into Google, the results describe the best techniques to produce marketing emails, even if “marketing” is never included in the search.
Algorithms have evolved sufficiently to grasp search intent, and you must alter your technique accordingly.
3. SEO goals for each Funneling step
Well, so we’ve spoken about SEO Objectives in general. Let’s be a little more precise now. With SEO, you can target qualified leads with relevant content.
That’s a fantastic general statement, but it doesn’t assist you comprehend what you should be doing. Why? Because the appearance of your leads and SEO content will vary depending on where the user is in the marketing funnel.
If you’ve ever read SEO literature, you’ve probably come across multiple references to funneling. A funnel is a representation of users reading your content and accessing your website. Consider a funnel filled with liquid; there is a lot at the top, less in the center, and only a thin flow at the bottom.
That is your customer base. You should have a large number of individuals reading content with surface-level information, but only a small number will stick with you all the way to the end and make a purchase. Hence, depending on where a user is in the funnel, you should have different SEO goals for how to target them and bring them to the next step.
Below are three objectives for each funnel level.
Top Funnel SEO
Top-of-funnel (TOFU) searchers frequently know nothing about your company and, more likely, nothing about your sector. A TOFU searcher isn’t seeking for “how to run a malware scan on a portable hard drive,” they simply want to know what a portable hard drive is. When writing TOFU SEO content, keep the following three aims in mind:
- Boost your rankings to raise awareness of your company: The overarching purpose of SEO for the top of the funnel is to simply raise awareness of your company’s existence by improving ranks for keywords related to your company. After all, no one will buy from you if they are unaware of your existence.
- At this step of the funnel, focus on informational keywords that answer searchers‘ questions and help them learn more about your products and services. For example, you can produce a post describing, “What is a Portable Hard Drive?” to answer searchers’ inquiries and make them familiar with your business..
- Concentrate on providing value to the searcher: Don’t be concerned about making your TOFU SEO content overly salesy; you’ve already presented your items and services. Try to provide useful and helpful content, explain things in simple terms, and avoid jargon.
SEO Funnel Middle Section
Middle-of-funnel searchers (MOFUs) may be familiar with your brand and undoubtedly understand what you do, but they are not committed to you. They are still unsure if they want or need your services. MOFU visits are scientists.
They’re looking for information that will tell them if they want to buy something and what they should look for in that purchase. Your goal is to be honest and informed while also implying that what they desire is what you offer. The three most important objectives to look for in MOFU SEO content are:
- Build authority in search results: Now that consumers know who you are, it’s essential to persuade them that you are an expert in your field by keeping a presence in search results and producing relevant material on a regular basis. Make certain that your SEO material is trustworthy, honest, valuable, and authoritative.
- Provide valuable and in-depth SEO content: When you come closer to convincing visitors to buy, you can begin using more in-depth material that fits search intent for MOFU keywords and phrases like “best hard drive for long-term storage.”
- Encourage consumers to buy: Use unique selling points in your SEO MOFU content to show readers why your brand is the best option. You can also employ innovative calls-to-action (CTAs) to guide users to the next step in collaborating with your company.
Bottom of the SEO Funnel
BOFU (bottom-of-funnel) searchers are typically the most valuable. They are users that have previously heard about your brand, done some research, and determined that they want to buy your product or service right away. BOFU SEO content objectives include the following:
- Target transactional keywords: Although konten TOFU focuses on general inquiries about your business, avoiding lengthy transactions, konten BOFU must do the opposite. Use phrases like “hard drive warranty” to entice people who are looking to buy.
- Promote your company: Your BOFU content should essentially be an advertisement. Provide SEO-friendly information about your company’s services, product characteristics, and special deals. Inform users about your superiority and make it simple for them to convert.
- Promote buying: The primary purpose of BOFU material is to convert qualified leads into customers. Motivate individuals to complete the purchase of your product or service. BOFU SEO content is available to persuade them to do so.
This explanation of what an SEO goal is, the many types of SEO goals, and how to establish an SEO goal funnel should be of use to you.
Learn more about SEO services from Tanya Digital
Want to learn more about setting SEO objectives for your company? On the service menu, look for our SEO services (Search Engine Optimization) Please fill out the inquiry form on our SEO package page or send an inquiry via the Quote page. Contact us only via WhatsApp Chat +62 8133 960 8150. There is a free 1-hour SEO consultation and a free website audit accessible.