Want to start advertising on Facebook using Facebook Business Manager? Want to know how to use Facebook Business Manager?
In this article, in this article we will tell you how to use Facebook Business Manager to safely manage pages, admins, ad accounts, and more.
What is Facebook Business Manager
As the name suggests, Facebook Business Manager is a tool that allows you to manage multiple Facebook Pages, business assets and advertising accounts, as well as Instagram accounts and product catalogs, all in one place. Facebook Business Manager also allows you to give team members full or partial access based on their role. This means that you can delegate tasks smoothly among multiple employees safely.
For agencies, you can also link multiple client Facebook Pages to your Facebook Business Manager account without linking your personal Facebook account or your employees as administrators. For business, you can allow employees to manage your Facebook Page without having to own ownership of your Page or assets.
Why Should You Use Facebook Business Manager?
The reason you should use Facebook Business Manager is to keep you focused on your work.
When you log in to Facebook Business Manager, you will be directed directly to your business assets on Facebook. From there, you can access pages, Ads Manager, and other business-related assets. The second reason is to keep things organized and safe. If you manage more than one Facebook page, ad account, or other asset for yourself or your clients, there is a lot to do from one asset to the next. More importantly, it’s hard to keep tabs on everything you and others have access to.
Facebook Business Manager allows you to quickly view all pages, ad accounts, people who have assigned roles, and much more. Facebook Business Manager is very useful when you need to revoke access to some of your Facebook business assets for someone who is no longer working for your business. Instead of having to go over all of your business assets to delete that person, you can simply go to the People section of Business Manager and remove their access to everything in one click.
Speaking of people, with Business Manager, you don’t have to be friends on Facebook with the people you will assign to page roles, ad accounts, and so on. You can simply use Facebook Business Manager to assign roles. They don’t need to see your personal profile and you don’t need to see their profile.
Now you know why you have to use Business Manager, here are 5 ways to use Facebook Business Manager.
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1: Create a New Business Asset in Facebook Business Manager
If this is your first time getting to know what Facebook Business Manager is, first prepare your Facebook account at business.facebook.com/overview. If you’re not a business asset center (page, create one now.
Once Facebook Business Manager opens, open Business Settings.
Note that when you create assets in Business Manager, you won’t be taken directly through the standard setup wizard. For example, to create a new Facebook page, you need to click on Pages in the left navigation.
Then on the right, click the Add button and select Create a New Page from the drop-down menu. From there, you’ll be taken to a standard wizard to completely set up your new Facebook page. Follow this same process to create other assets as well (such as advertising accounts and catalogs) from Business Manager.
2. Claim Assets in your Facebook Business Manager
To claim your business assets (pages, ad accounts, and apps), select the relevant tab (Pages, Ad Accounts, or Apps) for those assets in the left hand navigation.
Then click the Add button on the right and select an option to add a page, ad account or other asset. The asset you choose will be added to your Business Manager immediately because you have complete control over the asset.
You can only add assets that you personally own to Business Manager because only one Business Manager can claim assets. So, if you claim a client’s Facebook page, your client can only request access to it; You will need to request access to client pages, advertising accounts, or other assets.
This is very important to pay attention to when claiming an advertising account. Although pages can be deleted from Business Manager, Ads accounts cannot.
Jika kamu ingin mengklaim akun Instagram kamu sendiri ke halaman atau akun iklan, Kamu bisa melakukannya di Pengaturan Bisnis (Business Settings) dengan mengklik Akun Instagram. Klik tombol Hubungkan Akun Instagram kamu di sebelah kanan untuk memulai proses.
3. Request Access to Business Assets Owned by Others
If you are not the owner of an asset (page, advertising account, or product catalog), you can request to add the asset to your Business Manager.
Approval from the current owner or admin is required before these assets are added to Business Manager. Please note that Facebook sometimes limits the number of assets you can request until multiple owners and admins approve your request.
Remember, this is the option you should use if you are managing assets for a client or any asset that you don’t own.
4. Manage Your Business Assets in Business Manager
After you create, claim, and request business assets, you will be able to manage them using Business Manager.
Pages
Click Pages to see a list of all the Facebook pages you have access to in Business Manager. Select a specific page to see additional details and options for that page.
You can see which people or partners were assigned the role, add people or assign partners to your page (both of which I will discuss in detail in the following sections), and delete the page from Business Manager.
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Click View Page at the top right to open your page and edit it. From here, you can post to the page as your page, view messages, view notifications, review Insights, schedule posts with the Publishing Tool, access page settings, promote pages, improve posts on your Facebook wall, change tabs, and much more.
Ad Accounts
If you only have one Facebook ad account in Business Manager, you can access Ads Manager by clicking on the nine dots icon on the top left and selecting Ads Manager on the fly-out menu.
If you have more than one ad account in Business Manager or want to assign people or add partners to your advertising account, select Advertising Accounts in the left navigation then select the ad account you want to manage on the right.
Use the buttons to see which people or partners have been assigned the role in Business Manager. In addition, you can add people or assign partners to your page (both of which I’ll cover in the following sections) or deactivate an advertising account from Business Manager.
Apps
Have you created an app in the Developer section of Facebook for your business? Add it to Business Manager and manage from there.
Simply retrieve the application ID from the Application page to add an application.
Ecommerce Account
You can assign or edit trading account permissions in Business Manager. In Business Settings, click Commerce Manager on the left navigation and select Commerce Manager account on the right.
Next, click Add Person and select the relevant permissions you want to give this person.
Data Sources
Under Data Sources in the left navigation, you will find several data sources listed, including product catalogs, Facebook Pixel, offline event sets, custom conversions, and more.
After installing the Facebook pixel for an ad account, you’ll find that information listed under Pixels. Edit each ad account association and partner as needed.
Click Catalog to see the product catalog that you have prepared for your business. You can create new product catalogs and manage existing catalogs from this view too.
Tambahkan orang, tetapkan mitra, tambahkan umpan produk, sumber asosiasi (Facebook Pixel), dan hapus katalog produk sesuai kebutuhan.
5. Assign People or Add Partners in Business Manager
When giving others access to your business assets (such as pages and advertising accounts), you have the option to assign people or add partners.
Here’s how to understand the differences:
- People are individuals to whom you give access to business assets. For example, if you were working with a Facebook consultant, you would give that person a special role to access the pages, ad accounts and other assets needed to manage them by adding them via email.
- Partners are businesses that you give access to business assets. For example, if you work with an agency, you will give that agency a special role to access pages, advertising accounts, and other assets. Add agencies via their Business Manager ID. The agency will then assign specific roles to employees to access your pages, advertising accounts, and other assets needed to manage them.
Assign People
To assign a person, click People under the Users section in the left navigation. Then click Add on the right.
In the pop-up window, enter the email address of the person you want to give access to your business assets. Use role definitions to choose whether they should be added as employees or admins.
After clicking Next, you will be asked to tick the boxes next to the pages, ad accounts, and other assets that you want them to manage. For each asset, you can assign a specific role.
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When done, click Invite to send your request to that person.
To see everyone who has access to your business assets, click People on the left navigation. From here, you can cancel invitations, assign assets, and delete people.
Add Partners
Untuk menambahkan mitra (Partners) ke Business Manager, buka aset bisnis yang ingin kamu tetapkan kepada mereka (seperti halaman Facebook) dan klik tombol Assign Partners. Kemudian akan diminta untuk memasukkan ID Business Manager mitra, yang Kamu butuhkan dari mereka.
Determine the role of your partner on the following screen.
After the partners have been added, click Partners in the left navigation to see which partners have access to your business assets. There you can delete them, if necessary.
Or, to edit the roles of people and partners, open your business assets. Click on the Assigned People or Partners tab to find options for editing their roles.
6: Organize Business Assets Into Groups
If you have lots of pages and other assets in Business Manager, Or you might want to use groups to organize them. To do this, click Business Assets Groups on the left navigation. Once there, click on Create Business Assets Groups and assign pages, ad accounts, and other business assets to the group.
Note that each ad page and account can only have one group. If you need to reset, you can remove assets from one group and add them to another group.
Business asset groups are not required; however, they are useful if you have a lot of pages or advertising accounts to go through when assigning your people or partners because you can add them to a group.
7. Browse Additional Options in Business Manager
We’ve now covered the main functions of Business Manager, but here are a few other features to explore.
Payment Methods: Click Payment Methods in the left navigation to add a credit card to use with certain advertising accounts.
Requests: If someone asks to claim or access one of your business assets, it will appear in Requests.
Notifications: To receive email notifications for certain events related to Business Manager, configure those settings in Notifications.
Info: Go to Info to edit your business name, select home page, find your Business Manager ID to give to others for partner access, request security code access, and configure other settings.
Conclusion
Using Facebook Business Manager is a great option to consider. Allows you to manage and delegate access to Facebook pages, ad accounts, and other valuable assets in one place.
