Search Engine Optimization, SEO Strategy 2021 – 2022 is the most effective digital marketing or digital marketing strategy in the digital age. There are several digital marketing categories, such as Search Engine Marketing, Social Media Marketing, and Search Engine Optimization. This time I will discuss about search engine optimization strategy in 2021 – 2022, which can increase traffic and SERP of your website or web page. Maybe for you, this strategy is very classic, but in my opinion, this is a powerful strategy. With the frequent updating of the Google algorithm running this strategy becomes very effective.
1. Choosing the Right Keywords
Choosing keywords or keyword research is an important first step in Search Engine Optimization to optimize your website into page 1 of Google by the keywords you choose. Choosing the right keywords is what determines your success in optimizing SERP and organic traffic. To determine the right keywords, there are many tools provided like I use Keyword Everywhere, Ubber Suggest, Keyword Researcher Pro, Ahrefs, and many more. I am not discussing the details of how to find the right one; of course you have to search for keywords based on the industry of the company or website that you will optimize such as branded keywords and non branded keywords.
2. Perform First Page Analysis based on the Main Keywords that you specify
Analyze pages based on the keywords you choose
After you find the right keywords, you can do analysis and research such as the example of keywords that I optimize “Bali travel 2020”. Note all the patterns and notes, and see the results of these keywords. There are many web pages that produce SERPs such as the example of “tourist hits in Bali” there are much interesting SEO Title using topics that start with numbers such as “10 Hits in Bali”, 20 New Attractions in Bali 2021 “and end with a year The topics are topics, because each user will be happy with something that says numbers and years.
3. Make something different that attracts attention
You can make something different and make something very useful that can help the searcher provide solutions such as the example “SEO Strategy 2021 – 2022 to increase organic traffic” This topic provides solutions for SEOs to run a capable SEO strategy.
4. On-Page SEO Optimization of Your Website
The next step is the steps related to keywords to optimize all your website content. There are 3 SEO content strategies that work well as creating internal links, this method is still very effective with the conditions you have to run it correctly. You can link from web pages that have high-authority pages to pages that need authority. The trick is to use internal link anchor text keywords. Examples such as: 26 – Basics of Onpage SEO Techniques that Must Be Implemented in this way, we can get a lot of authority. Manage and optimize all pages of your website, such as SEO Title, SEO Description, Slug, and relevant keywords.
5. Optimizing User Intensity
In this way, you can analyze any keywords and topics that work, the five keywords that generate the most traffic and which topics contribute organic visitors to your website. You can optimize these five content and maximize again to get the top position; you also optimize or generate new content using similar longtail keywords based on high search volume and low results.
6. Create Interesting Content from the User Experience side
This is the part that is sometimes underestimated and overlooked in SEO and digital marketing in general. You can create the best content, take your time to invest in designing content that is of interest to users as well as to the Google search engine. Make attractive designs without having to rule out technical SEO itself from the graphic side, by using attractive images but not ignoring SEO techniques such as using images or images that are not too large, or using image optimizer. This sec,tion is the basic thing of SEO, but it is still often ignored.
7. Build Backlinks to Your Website
After all the steps above, you do it’s time you start building backlinks to your content actively. Specifically, you can use three strategies to build highly effective backlinks. You can build backlinks on websites that have high authority from your website by doing Guest Blogging, Forums, Backlink Profiles, PBN, Comments.
8. Improve and Update Your Content Periodically
This is an effective step for the 2021 – 2022 SEO strategy that still produces results for your SERP. This approach is still functioning, which can increase organic traffic by up to 200%. You can repost similar content and create new keywords longtail with the intention of the same topic as the example “10 New Tourist Attractions 2021” which was originally “10 new tourist attractions 2021” with the contents of new or original content and new tourist attractions.