Bot Marketing refers to the process of incorporating bots into digital marketing efforts, particularly those conducted on websites. Bots can do a variety of tasks related to marketing campaigns.
Marketing bots’ main advantage is that they help automate your marketing, allowing you to focus on other aspects of running your business while still satisfying your target audience.
What can Bot Marketing do for you?
“What do website bots do?” you may be wondering. There are several ways bots can assist you with marketing, and we’ll go over three of the most important ones below. Continue reading.
1. Show customers how to use the website.
One of the most common uses for bots is customer support on your website. You’ve probably seen chatbots before, when you visit a website and as it loads, a small support widget appears in the bottom corner of the screen.
This chatbot allows website visitors to get the help they need and find the information they want if they can’t find it themselves. They can do it all without having to speak with one of your live representatives.
This frees up your team to focus on other tasks without jeopardizing the user experience.
2. Maintenance leads to conversion
When chatbots interact with website visitors, they can do more than just point them in the right direction. They can also sell products directly to those users, make product recommendations, and walk people through the purchasing process.
Many of these bots can act as mini-salespeople, conversing with users in a conversational tone and asking questions to help determine what the user might want. Finally, these bots can be an excellent way to generate sales from people who would not otherwise purchase!
3. Pull data and conduct research
Bots are fantastic for assisting you with marketing research. To begin, they can help you search more effectively by retrieving information from across the web in response to your queries. They can also analyze your site traffic and provide you with quick analytics insights.
In addition, you can use these bots to pull data on your website visitors. When chatbots converse with users, they can ask survey-style questions about user demographics, location, interests, and other information. Many users will respond voluntarily, providing you with valuable information that can help you improve your marketing.
ALSO READ : The Importance of CRM and Marketing Automation Integration
How to set up a Marketing Bot
There are a few things to consider if you decide to use marketing bots. Here are three pointers to keep in mind as you set up your bot!
1. Balance your human and bot components
One mistake to avoid is relying on bots too much or too little. Naturally, you want bots to handle as much as possible because the more you automate, the easier your job will be. However, there is a limit, and you must ensure that you do not exceed it.
Essentially, while you are free to use bots for as many tasks as you want, you should not eliminate humans entirely from the equation. While bots are useful, they lack the emotional connection that the droids of Star Wars and other science fiction stories have. They only have so much power.
When a user has a question that your chatbot is unable to answer, you can provide a way for that user to contact a member of your team. As a result, configure your chatbot to connect users with a human representative when the bot is unable to fulfill their request.
2. Be honest about your automation
Another thing to avoid is misleading your chatbot’s users. Some businesses choose to disguise their bots as real people, giving them human names and profile pictures. That’s fine at first, but when users start asking questions that the bot can’t answer, things start to fall apart.
People dislike being duped, including being led to believe that a bot is a real person. They will become irritated at being misled as soon as they realize “Okta Sales” is just an automated program, especially if they have just spent the last fifteen minutes trying to get a straight answer.
As a result, make it clear to users that your chatbot is, in fact, a chatbot. That way, they’ll know what to expect when they use it.
ALSO READ : What is Marketing Segmentation? Benefits and Examples of Segmentation
3. Don’t stand out or be distracting
Last but not least, you should avoid making your bot stand out and annoy website visitors. Many bots allow you to greet users as soon as they arrive on your website by displaying a pop-up box.
This can help at times, but not always. Many users get annoyed at having to close the box to continue browsing your website, especially if you already have other pop-ups and notifications that they have to deal with.
If you’re not sure whether to use the greeting pop-up feature, you can always run some A/B testing to see if users like it. If not, disable the automatic pop-up and allow users to choose whether or not to interact with the chatbot.
Tanya Digital can assist you in making the most of your bot marketing
Bots are an excellent way to improve your web design, but they cannot solve all of your problems. A website that engages your target audience requires an experienced team, and Tanya Digital has that team.
