If you’re a business owner or marketer in Singapore, you know how crucial it is to have a strong online presence. And at the core of any successful SEO strategy is high-quality, keyword-optimized content. From educational blog posts to sales pages and product descriptions, the copy on your website plays a pivotal role in attracting your target audience and improving search rankings.<\/p>\n\n\n\n
However, finding writers who truly understand SEO best practices and can craft content that resonates with both human readers and search engines alike is no easy feat. With so many self-proclaimed “SEO experts” out there, how can you separate the wheat from the chaff?<\/p>\n\n\n\n
In this comprehensive guide, we’ll walk through the process of sourcing, evaluating and managing top-notch SEO writers for your company’s website or blog in Singapore. Whether you need to produce a steady stream of blog content or an occasional batch of pages, following these steps will help ensure you end up with SEO writing services that can deliver the goods.<\/p>\n\n\n\n
Before we dive into where to find skilled SEO writers, it’s important to understand what separates them from general copywriters or content creators. SEO writing is a specialized skill that combines:<\/p>\n\n\n\n
While a talented writer can certainly learn SEO skills, hiring someone who already has this experience can save a lot of time and effort in getting content noticed by search engines.<\/p>\n\n\n\n
When evaluating potential SEO writers or reviewing content they’ve produced, look for pieces that exhibit:<\/p>\n\n\n\n
The days of keyword-stuffing 300-word blog posts are long gone. Google wants to see comprehensive, in-depth content that leaves no question unanswered for the searcher’s query. This means going beyond just defining a topic to providing examples, instructions, data, quotes from experts, and exploring related sub-topics. <\/p>\n\n\n\n
Even the most optimized content won’t perform well if it’s dry, jargon-filled, or difficult to read. Strong SEO writing keeps the audience engaged through techniques like:<\/p>\n\n\n\n
Experienced SEO writers know how to work in focus keywords and related terms in a way that sounds natural and reads smoothly, rather than shoehorning them in unnaturally. They’ll also strategically place terms in important structural elements like:<\/p>\n\n\n\n
By striking this balance between optimizing for search engines and keeping things compelling for human readers, talented SEO writers can seriously elevate your content marketing efforts.<\/p>\n\n\n\n
Now that we’ve established what to look for in an SEO writer, let’s go over some of the best places to find them if you’re based in Singapore.<\/p>\n\n\n\n
One of the most common methods is to post your project on a freelance job board or marketplace like:<\/p>\n\n\n\n
If you do use one of these platforms, clearly specify in the job post that you need an “SEO writer” with ample experience in keyword research<\/a>, on-page optimization, and content strategy. You can use screening questions and test assignments to weed out those without these skills.<\/p>\n\n\n\n It’s also a good idea to prioritize writers located in Singapore whenever possible to avoid any miscommunication. And don’t be afraid to pay a higher rate for someone who demonstrates exceptional SEO writing abilities through their portfolio and samples.<\/p>\n\n\n\n There are also a number of online writer marketplaces geared specifically towards SEO, marketing and advertising roles such as:<\/p>\n\n\n\n While they may have fewer writers overall compared to generalized freelance sites, these platforms specialize in prescreening for marketing-focused talent. The databases allow filtering by credentials like industry experience, content type expertise, and search engine optimization skills.<\/p>\n\n\n\n You’ll likely pay a premium on these sites compared to generalized freelancer boards. However, the time saved by only viewing writers who actually have the relevant SEO capabilities may be worth it.<\/p>\n\n\n\n These sites also have processes in place for quality control, facilitating revisions, and settling disputes if you’re not satisfied with the end product.<\/p>\n\n\n\n If handling all aspects of finding, vetting, and managing SEO writers sounds like too much hassle, you could opt to outsource the entire process to a third-party digital marketing or SEO agency based in Singapore.<\/p>\n\n\n\n Reputable SEO agencies like Tanya Digital employ in-house teams of SEO content writers and strategists. As part of their services, they handle content ideation, optimization, promotion and link-building. <\/p>\n\n\n\n While this option is likely the most expensive route, it allows you to completely hands-off content production to experts who live and breathe the latest SEO best practices. This can be worthwhile if you don’t have the time, skills or resources to dedicate someone internally to SEO content strategy.<\/p>\n\n\n\n Finally, don’t underestimate the power of your own network for finding talented SEO writers in Singapore! Reach out to:<\/p>\n\n\n\n Let them know you’re looking for recommendations on writers with specific skills in areas like SEO copywriting, keyword research, on-page optimization and content strategy. Your trusted contacts may be able to point you towards writers who have done exceptional work for them in the past. <\/p>\n\n\n\n You could even post about your hiring needs on LinkedIn or other social media platforms where people in your industry tend to congregate online.<\/p>\n\n\n\n Evaluating and Hiring SEO Writers<\/strong><\/p>\n\n\n\n Once you’ve identified some promising candidates through whichever sourcing channel, it’s time to thoroughly evaluate their skills before making any hiring decisions. Here’s a suggested review process:<\/p>\n\n\n\n First, ask each prospective writer to provide links to several examples of published SEO content they’ve produced in the past. Ideally these will be pieces similar in style and topic to the content you need (i.e. blog posts, website pages, product descriptions etc.)<\/p>\n\n\n\n As you review the samples, look for signs that the writer understands how to optimize content like:<\/p>\n\n\n\n If the samples seem thin, keyword-stuffed or of poor writing quality, that’s an automatic red flag.<\/p>\n\n\n\n You can also plug a few of the writer’s sample pieces into a free tool like[WebFX’s TrueScore Grader to evaluate their on-page SEO elements.<\/p>\n\n\n\n For writers who make it past the initial portfolio review, the next step is to issue a paid test assignment. This allows you to directly evaluate their skills for your particular niche and content needs. <\/p>\n\n\n\n The assignment should mimic the type of SEO content piece you need created, whether that’s:<\/p>\n\n\n\n Provide the writer with detailed instructions similar to what you’d give for a real project, such as:<\/p>\n\n\n\n It’s a good practice to pay writers for these tests, even if the content doesn’t end up being used. Asking for full assignments with no compensation is considered poor etiquette.<\/p>\n\n\n\n During the testing process, you’ll want to evaluate things like:<\/p>\n\n\n\n You can use a grading rubric that scores writers on key areas and set a minimum threshold they must meet to proceed to the interview stage.<\/p>\n\n\n\n After the test assignments, schedule brief interviews with your top candidates (30-60 mins). This is your chance to ask more in-depth questions about their skills and experience.<\/p>\n\n\n\n Some sample interview questions to consider:<\/p>\n\n\n\n You can also ask for examples of how they’ve approached certain SEO writing challenges and what their content process looks like for larger projects.<\/p>\n\n\n\n The goal is to get a feel for their technical SEO knowledge, critical thinking abilities, and overall writing approach to see if it aligns with your needs and philosophy.<\/p>\n\n\n\n Once you’ve identified your top finalist(s) after interviews, it’s wise to do one final check on reviews, ratings, and references before extending an official hire.<\/p>\n\n\n\n For freelance writers, look at:<\/p>\n\n\n\n If working with an SEO agency, you’ll want to read through their case studies, client testimonials, and third-party reviews on sites like:<\/p>\n\n\n\n You can also ask for 2-3 references that you can contact directly from former or current clients.<\/p>\n\n\n\n Assuming all other aspects check out, the final step is to discuss and negotiate rates, deliverable timelines, and any other project terms before officially bringing the writer(s) on board.<\/p>\n\n\n\n Here are some general rate ranges to expect for SEO writers in Singapore:<\/p>\n\n\n\n Factors like experience level, turnaround times, volume discounts, and more can all influence rates on either end of those ranges.<\/p>\n\n\n\n Most freelance writers will provide a rate per word or per project. Agencies typically work based on recurring monthly retainers or one-off per-project fees.<\/p>\n\n\n\n Whatever pricing model you negotiate, be sure to get a clear understanding of things like:<\/p>\n\n\n\n The more thorough and clear you can be when finalizing these details upfront, the better your working relationship with the writer(s) will be.<\/p>\n\n\n\n Even after finding a great writer and providing clear direction, you’ll still want processes for reviewing and QA’ing content before it goes live.<\/p>\n\n\n\n Depending on your resources, this could involve:<\/p>\n\n\n\n During QA, you’ll want to look for things like:<\/p>\n\n\n\n It’s helpful to provide your writers with a rubric or checklist of exactly what you’ll be evaluating. That way they know what to focus on from the start and can minimize revisions.<\/p>\n\n\n\n You may also do periodic spot checks or deeper SEO audits of published content to gauge performance metrics like:<\/p>\n\n\n\n Using data-driven feedback like this can help your writers continually improve and learn what type of content resonates best with both humans and search engines.<\/p>\n\n\n\n ALSO READ : <\/em><\/strong>Complete SEO Guide: Beginner To Advanced Tips For Construction Companies In Singapore<\/em><\/strong><\/a><\/p>\n\n\n\n Once you’ve gone through the hiring and vetting process, one of the most important things to focus on is properly managing and enabling your SEO writing team for success.<\/p>\n\n\n\n Here are some tips and best practices:<\/p>\n\n\n\n From the very start, you’ll want to develop a standardized creative brief template that specifies all the necessary details writers will need, such as:<\/p>\n\n\n\n The more meticulous and comprehensive you can be in these briefs upfront, the better the chance your writers will deliver exactly what you’re looking for on the first try.<\/p>\n\n\n\n It’s also a good practice to have a separate SEO style guide and content standards document to reference for consistent use of things like:<\/p>\n\n\n\n Certainly, here’s a continuation of the blog post discussing ways to facilitate open communication and collaboration with your SEO writers:<\/p>\n\n\n\n While having solid creative briefs is crucial, there will inevitably be cases where writers need additional guidance or direction during the content creation process. It’s important to foster an environment of open communication to set them up for success.<\/p>\n\n\n\n One way to do this is to implement a dedicated channel or regular check-in meetings where writers can easily get clarification on:<\/p>\n\n\n\n Encouraging this back-and-forth dialog upfront helps prevent unnecessary revisions or content that misses the mark entirely.<\/p>\n\n\n\n Another useful tactic is to leverage tools that allow for real-time collaboration and feedback, like:<\/p>\n\n\n\n This level of transparency enables your SEO team to have more visibility into the writing process from the start. They can provide input and course corrections without waiting until a full draft is completed.<\/p>\n\n\n\n For example, your SEO strategist may catch that certain semantic keywords aren’t being targeted and can quickly notify the writer to include them. Or they could flag an opportunity to add a statistics callout or expert quote to improve the content’s E-A-T signals.<\/p>\n\n\n\n The key is creating an open feedback loop versus an assembly line scenario where writers simply take orders then throw drafts over the wall. The more collaborative your process, the better the end results will be.<\/p>\n\n\n\n Beyond just the writing phase itself, it’s also important to holistically track the performance of the content your SEO writers produce. Actively monitoring key metrics like:<\/p>\n\n\n\n Sharing this data with your writers accomplishes a few key things:<\/p>\n\n\n\n 1. It provides objective evidence of how well their content is (or isn’t) performing for its intended goals. This incentivizes continuous improvement.<\/p>\n\n\n\n 2. It highlights which specific topics, angles or content types tend to resonate best. You can double down on these successful formulas. <\/p>\n\n\n\n 3. It allows you to identify any outliers or pieces that are punching below their weight so you can troubleshoot collaboratively.<\/p>\n\n\n\n 4. You can connect the dots between their writing output and tangible business impact metrics like leads and sales.<\/p>\n\n\n\n For example, let’s say you notice several new blog posts from a writer are showing up in Search Console with extremely low CTRs and average positions on Page 2. You could dig into those specific pieces and provide feedback like:<\/p>\n\n\n\n “These posts are missing the mark on keyword integration. The primary term is only mentioned a few times and not until 500 words in. We need to be more strategic about incorporating [keyword] in places like:<\/p>\n\n\n\n Or perhaps you notice that blog posts that include original data\/stats and multiple expert quotes are getting much higher dwell times and engagement compared to purely text-based posts. You could encourage factoring in those content elements more regularly.<\/p>\n\n\n\n The point is to create a culture of continuous improvement and data-driven content optimization rather than just checking boxes on word counts or keywords mentioned. Leverage both quantitative and qualitative feedback loops to help your writers level up over time.<\/p>\n\n\n\n As a final consideration for larger companies, it’s worth evaluating whether it makes more sense financially and operationally to work with independent SEO writers versus hiring in-house content creators.<\/p>\n\n\n\n Often it can start making sense to build an internal content team as your volume of production grows. Having dedicated resources can allow for:<\/p>\n\n\n\n However, there are still some benefits to maintaining flexible outsourced resources even with an in-house team:<\/p>\n\n\n\n Many companies strike a balance by keeping a lean core team in-house while relying on a pool of freelance or agency writers to supplement workloads as needed.<\/p>\n\n\n\n If you do hire internally, some tips for building a successful SEO content team include:<\/p>\n\n\n\n The most important factor is treating SEO writers as a core strategic function, not just another commodity creative service. The quality of your website’s content will be one of the most impactful drivers of organic growth.<\/p>\n\n\n\n This was a meaty guide covering multiple angles of sourcing, vetting, enabling, and managing talented SEO writers for your business. Let’s quickly recap a few of the most important takeaways:<\/p>\n\n\n\n By following these guidelines, you’ll be well on your way to building out a content engine fueled by talented SEO writers capable of attracting your target audience<\/a> and moving the needle for your organic search performance.<\/p>\n\n\n\nWriter Marketplaces for SEO\/Marketing Roles<\/strong><\/h3>\n\n\n\n
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Work With an SEO Agency in Singapore<\/strong><\/h3>\n\n\n\n
Tap Your Professional Network<\/strong><\/h3>\n\n\n\n
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1. Request Portfolio Samples<\/strong><\/h3>\n\n\n\n
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2. Issue a Paid Test Assignment<\/strong><\/h3>\n\n\n\n
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3. Conduct Interviews <\/strong><\/h3>\n\n\n\n
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4. Check Reviews & References<\/strong><\/h3>\n\n\n\n
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5. Discuss Rates & Terms<\/strong><\/h3>\n\n\n\n
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Content QA and SEO Audits<\/strong><\/h3>\n\n\n\n
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Managing SEO Writers for Best Results <\/strong><\/h2>\n\n\n\n
Provide Clear Creative Briefs & Guidelines<\/strong><\/h3>\n\n\n\n
Project Overview<\/strong><\/h4>\n\n\n\n
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Target Audience <\/strong><\/h4>\n\n\n\n
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Keyword & SEO Requirements<\/strong><\/h4>\n\n\n\n
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Style & Tone Direction<\/strong><\/h4>\n\n\n\n
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Logistics & Deadlines<\/strong> <\/h4>\n\n\n\n
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Facilitate Open Communication & Collaboration<\/strong><\/h3>\n\n\n\n
Facilitate Open Communication & Collaboration<\/strong><\/h3>\n\n\n\n
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Track Performance Metrics & Provide Feedback <\/strong><\/h3>\n\n\n\n
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When to Outsource SEO Content Writing (and When to Hire In-House)<\/strong><\/h3>\n\n\n\n
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Key Takeaways on Finding & Managing Great SEO Writers<\/strong><\/h2>\n\n\n\n
What to Look For<\/strong><\/h3>\n\n\n\n
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Where to Find SEO Writers<\/strong><\/h3>\n\n\n\n
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How to Properly Evaluate Them<\/strong><\/h3>\n\n\n\n
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Enabling Them for Success<\/strong><\/h3>\n\n\n\n
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When to Hire Freelance vs. In-House Writers <\/strong><\/h3>\n\n\n\n
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