{"id":74846,"date":"2021-06-17T09:43:24","date_gmt":"2021-06-17T01:43:24","guid":{"rendered":"https:\/\/tanyadigital.com\/?p=74846"},"modified":"2021-06-17T09:43:32","modified_gmt":"2021-06-17T01:43:32","slug":"how-to-improve-facebook-lead-ads","status":"publish","type":"post","link":"https:\/\/tanyadigital.com\/en\/how-to-improve-facebook-lead-ads\/","title":{"rendered":"7 Ways How to Improve Facebook Lead Ads"},"content":{"rendered":"<p>Are your <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> leadgen<span class=\"synonym\" synonyms=\"generation|era|technology\"><\/span> <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span> <span class=\"synonym\" synonyms=\"providing|offering\">offering<\/span> less-than-stellar <span class=\"synonym\" synonyms=\"results|outcomes\">outcomes<\/span>? <span class=\"synonym\" synonyms=\"Do you need|Do you want\">Do you want<\/span> <span class=\"synonym\" synonyms=\"fresh|recent|contemporary\">recent<\/span> <span class=\"synonym\" synonyms=\"ideas|concepts\">concepts<\/span> for creating and optimizing audiences so <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> <span class=\"synonym\" synonyms=\"collect|gather|acquire|accumulate\">gather<\/span> <span class=\"synonym\" synonyms=\"more|extra\">extra<\/span> leads <span class=\"synonym\" synonyms=\"without|with out\">with out<\/span> <span class=\"synonym\" synonyms=\"increasing|growing|rising\">growing<\/span> your <span class=\"synonym\" synonyms=\"budget|price range|finances|funds\">funds<\/span>?<\/p><p><span class=\"synonym\" synonyms=\"In this|On this\">On this<\/span> article, you\u2019ll <span class=\"synonym\" synonyms=\"learn how to|discover ways to|learn to\">discover ways to<\/span> <span class=\"synonym\" synonyms=\"build|construct\">construct<\/span> seven <span class=\"synonym\" synonyms=\"highly|extremely\">extremely<\/span> <span class=\"synonym\" synonyms=\"targeted|focused\">focused<\/span> audiences for <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> lead gen <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">adverts<\/span> and get <span class=\"synonym\" synonyms=\"tips|ideas|suggestions\">ideas<\/span> for incorporating this <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span> <span class=\"synonym\" synonyms=\"type|sort|kind\">kind<\/span> into your <span class=\"synonym\" synonyms=\"sales|gross sales\">gross sales<\/span> funnel.<\/p><h2 class=\"wp-block-heading\" id=\"h-why-you-should-create-a-lead-gen-marketing-campaign-with-facebook-adverts\"><strong>Why You <span class=\"synonym\" synonyms=\"Should|Ought to\">Should<\/span> Create a Lead Gen <span class=\"synonym\" synonyms=\"Campaign|Marketing campaign\">Marketing campaign<\/span> With <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"Ads|Advertisements|Adverts\">Adverts<\/span><\/strong><\/h2><p>This <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span> <span class=\"synonym\" synonyms=\"campaign|marketing campaign\">marketing campaign<\/span> <span class=\"synonym\" synonyms=\"type|sort|kind\">kind<\/span> <span class=\"synonym\" synonyms=\"uses|makes use of\">makes use of<\/span> the Lead <span class=\"synonym\" synonyms=\"Generation|Era|Technology\">Era<\/span> <span class=\"synonym\" synonyms=\"objective|goal\">objective<\/span>. It\u2019s designed <span class=\"synonym\" synonyms=\"to help|to assist\">to assist<\/span> <span class=\"synonym\" synonyms=\"your business|your small business|your corporation|your enterprise|what you are promoting|your online business\">what you are promoting<\/span> <span class=\"synonym\" synonyms=\"collect|gather|acquire|accumulate\">gather<\/span> leads and get permission to market <span class=\"synonym\" synonyms=\"directly to|on to\">on to<\/span> prospects. In <span class=\"synonym\" synonyms=\"exchange|trade|change|alternate\">trade<\/span>, you <span class=\"synonym\" synonyms=\"might|may|would possibly\">would possibly<\/span> <span class=\"synonym\" synonyms=\"offer|supply|provide\">supply<\/span> <span class=\"synonym\" synonyms=\"something|one thing\">one thing<\/span> that leads genuinely <span class=\"synonym\" synonyms=\"want|need\">need<\/span>, <span class=\"synonym\" synonyms=\"such as|similar to|corresponding to|comparable to|akin to|reminiscent of|resembling|equivalent to\">resembling<\/span> cutting-edge <span class=\"synonym\" synonyms=\"research|analysis\">analysis<\/span> or <span class=\"synonym\" synonyms=\"a useful tool|a useful gizmo|a great tool\">a great tool<\/span>.<\/p><p><span class=\"synonym\" synonyms=\"For example|For instance\">For instance<\/span>, this lead gen <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span> from ZoomInfo <span class=\"synonym\" synonyms=\"offers|provides|presents|gives|affords\">gives<\/span> an eBook for <span class=\"synonym\" synonyms=\"marketers|entrepreneurs\">entrepreneurs<\/span> <span class=\"synonym\" synonyms=\"seeking|looking for|in search of|searching for\">in search of<\/span> <span class=\"synonym\" synonyms=\"advanced|superior\">superior<\/span> <span class=\"synonym\" synonyms=\"growth|progress|development\">progress<\/span> <span class=\"synonym\" synonyms=\"strategies|methods\">methods<\/span>:<\/p><p>After <span class=\"synonym\" synonyms=\"collecting|amassing|accumulating|gathering\">accumulating<\/span> prospects\u2019 contact <span class=\"synonym\" synonyms=\"information|info|data\">info<\/span>, your <span class=\"synonym\" synonyms=\"team|group|staff|workforce|crew\">crew<\/span> can nurture these leads and <span class=\"synonym\" synonyms=\"guide|information\">information<\/span> them <span class=\"synonym\" synonyms=\"toward|towards\">towards<\/span> a conversion. The ZoomInfo lead <span class=\"synonym\" synonyms=\"form|type|kind\">kind<\/span> makes it clear that prospects will <span class=\"synonym\" synonyms=\"receive|obtain\">obtain<\/span> <span class=\"synonym\" synonyms=\"both|each\">each<\/span> the eBook and <span class=\"synonym\" synonyms=\"other|different\">different<\/span> <span class=\"synonym\" synonyms=\"related|associated\">associated<\/span> <span class=\"synonym\" synonyms=\"marketing|advertising|advertising and marketing\">advertising and marketing<\/span> <span class=\"synonym\" synonyms=\"materials|supplies\">supplies<\/span>.<\/p><p><span class=\"synonym\" synonyms=\"In most cases|Generally|Typically|Normally|Usually|Most often\">Generally<\/span>, a conversion is your <span class=\"synonym\" synonyms=\"ultimate|final\">final<\/span> <span class=\"synonym\" synonyms=\"marketing|advertising|advertising and marketing\">advertising and marketing<\/span> <span class=\"synonym\" synonyms=\"goal|objective|aim|purpose\">objective<\/span>. <span class=\"synonym\" synonyms=\"Depending|Relying\">Relying<\/span> on <span class=\"synonym\" synonyms=\"your business|your small business|your corporation|your enterprise|what you are promoting|your online business\">what you are promoting<\/span>, <em>conversion<\/em> <span class=\"synonym\" synonyms=\"might|may|would possibly\">would possibly<\/span> <span class=\"synonym\" synonyms=\"refer to|check with|discuss with|confer with|seek advice from|consult with\">confer with<\/span> <span class=\"synonym\" synonyms=\"anything|something\">something<\/span> from signing up for a free trial <span class=\"synonym\" synonyms=\"to purchasing|to buying\">to buying<\/span> a lifetime subscription. <span class=\"synonym\" synonyms=\"However|Nevertheless|Nonetheless\">Nonetheless<\/span>, lead gen campaigns aren\u2019t geared <span class=\"synonym\" synonyms=\"toward|towards\">towards<\/span> driving conversions\u2014<span class=\"synonym\" synonyms=\"at least|a minimum of|no less than|at the least|at the very least|not less than\">at the very least<\/span> <span class=\"synonym\" synonyms=\"not directly|indirectly|in a roundabout way|circuitously\">circuitously<\/span>.<\/p><ul class=\"wp-block-list\"><li><strong><span class=\"synonym\" synonyms=\"Providing|Offering\">Offering<\/span> <span class=\"synonym\" synonyms=\"value|worth\">worth<\/span> to an engaged <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span><\/strong>. As a marketer, you\u2019re <span class=\"synonym\" synonyms=\"eager|keen\">keen<\/span> <span class=\"synonym\" synonyms=\"to build|to construct\">to construct<\/span> credibility <span class=\"synonym\" synonyms=\"because you|since you\">since you<\/span> <span class=\"synonym\" synonyms=\"want|need\">need<\/span> prospects to <span class=\"synonym\" synonyms=\"trust|belief\">belief<\/span> your <span class=\"synonym\" synonyms=\"brand|model\">model<\/span>. Lead gen <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span> <span class=\"synonym\" synonyms=\"let you|allow you to\">allow you to<\/span> <span class=\"synonym\" synonyms=\"achieve|obtain\">obtain<\/span> this by <span class=\"synonym\" synonyms=\"offering|providing\">providing<\/span> an <span class=\"synonym\" synonyms=\"exchange|trade|change|alternate\">trade<\/span> of equal <span class=\"synonym\" synonyms=\"value|worth\">worth<\/span>. Prospects entrust you with their contact <span class=\"synonym\" synonyms=\"information|info|data\">info<\/span>, and in return, they get the asset your <span class=\"synonym\" synonyms=\"team|group|staff|workforce|crew\">crew<\/span> created as <span class=\"synonym\" synonyms=\"a solution|an answer\">an answer<\/span> to their <span class=\"synonym\" synonyms=\"problem|drawback|downside\">downside<\/span>.<\/li><li><strong>Remarketing to <span class=\"synonym\" synonyms=\"interested|\"><\/span> <span class=\"synonym\" synonyms=\"groups|teams\">teams<\/span><\/strong>. <span class=\"synonym\" synonyms=\"This type of|This kind of|This sort of|Such a|One of these|Any such|The sort of\">One of these<\/span> <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span> <span class=\"synonym\" synonyms=\"generally|usually|typically\">typically<\/span> works <span class=\"synonym\" synonyms=\"best|greatest|finest\">finest<\/span> <span class=\"synonym\" synonyms=\"when you|whenever you|if you|once you|while you\">while you<\/span> retarget <span class=\"synonym\" synonyms=\"people who|individuals who\">individuals who<\/span> know your <span class=\"synonym\" synonyms=\"brand|model\">model<\/span> and are <span class=\"synonym\" synonyms=\"ready|prepared\">prepared<\/span> <span class=\"synonym\" synonyms=\"to consider|to think about|to contemplate\">to contemplate<\/span> the <span class=\"synonym\" synonyms=\"solutions|options\">options<\/span> <span class=\"synonym\" synonyms=\"your business|your small business|your corporation|your enterprise|what you are promoting|your online business\">what you are promoting<\/span> <span class=\"synonym\" synonyms=\"offers|provides|presents|gives|affords\">gives<\/span>. <span class=\"synonym\" synonyms=\"Because|As a result of\">As a result of<\/span> these <span class=\"synonym\" synonyms=\"users|customers\">customers<\/span> are already partway to a conversion, persuading them to <span class=\"synonym\" synonyms=\"exchange|trade|change|alternate\">trade<\/span> their contact <span class=\"synonym\" synonyms=\"info|information|data\">data<\/span> <span class=\"synonym\" synonyms=\"is easier|is simpler|is less complicated\">is simpler<\/span> and <span class=\"synonym\" synonyms=\"more cost-effective|less expensive|cheaper|more cost effective\">less expensive<\/span> than <span class=\"synonym\" synonyms=\"it would|it might|it will|it could\">it will<\/span> be when <span class=\"synonym\" synonyms=\"marketing|advertising|advertising and marketing\">advertising and marketing<\/span> to less-aware <span class=\"synonym\" synonyms=\"users|customers\">customers<\/span>.<\/li><li><strong>Opening new avenues <span class=\"synonym\" synonyms=\"to connect|to attach\">to attach<\/span> with prospects<\/strong>. Lead gen <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span> grant you permission to contact prospects <span class=\"synonym\" synonyms=\"directly|immediately|instantly|straight\">immediately<\/span>. <span class=\"synonym\" synonyms=\"That means|Meaning|Which means\">Meaning<\/span> <span class=\"synonym\" synonyms=\"you can start|you can begin\">you can begin<\/span> nurturing leads <span class=\"synonym\" synonyms=\"via|by way of|through\">by way of<\/span> a <span class=\"synonym\" synonyms=\"series|collection|sequence\">sequence<\/span> of emails or <span class=\"synonym\" synonyms=\"phone|telephone|cellphone\">telephone<\/span> calls. <span class=\"synonym\" synonyms=\"Because you|Since you\">Since you<\/span>\u2019ll be <span class=\"synonym\" synonyms=\"communicating|speaking\">speaking<\/span> <span class=\"synonym\" synonyms=\"directly|immediately|instantly|straight\">immediately<\/span> with leads, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> <span class=\"synonym\" synonyms=\"provide|present\">present<\/span> <span class=\"synonym\" synonyms=\"personalized|personalised|customized\">personalised<\/span> responses <span class=\"synonym\" synonyms=\"that speak|that talk\">that talk<\/span> to their <span class=\"synonym\" synonyms=\"needs|wants\">wants<\/span>.<\/li><li><strong><span class=\"synonym\" synonyms=\"Learning|Studying\">Studying<\/span> about potential <span class=\"synonym\" synonyms=\"customers|clients|prospects\">clients<\/span><\/strong>. Lead gen campaigns <span class=\"synonym\" synonyms=\"usually|often|normally\">often<\/span> require prospects to fill out a contact <span class=\"synonym\" synonyms=\"form|type|kind\">kind<\/span> to get the <span class=\"synonym\" synonyms=\"offer|supply|provide\">supply<\/span>. <span class=\"synonym\" synonyms=\"In addition to|Along with\">Along with<\/span> asking for <span class=\"synonym\" synonyms=\"essential|important\">important<\/span> <span class=\"synonym\" synonyms=\"info|information|data\">data<\/span> like their names, <span class=\"synonym\" synonyms=\"email|e-mail|e mail|electronic mail\">electronic mail<\/span> addresses, and <span class=\"synonym\" synonyms=\"phone|telephone|cellphone\">telephone<\/span> numbers, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> ask them questions. <span class=\"synonym\" synonyms=\"For example|For instance\">For instance<\/span>, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> ask <span class=\"synonym\" synonyms=\"leads to|results in\">results in<\/span> <span class=\"synonym\" synonyms=\"identify|determine|establish\">establish<\/span> with <span class=\"synonym\" synonyms=\"one of|certainly one of|considered one of|one among|one in every of|one in all\">considered one of<\/span> <span class=\"synonym\" synonyms=\"a list|an inventory|a listing\">a listing<\/span> of <span class=\"synonym\" synonyms=\"customer|buyer\">buyer<\/span> <span class=\"synonym\" synonyms=\"groups|teams\">teams<\/span> or <span class=\"synonym\" synonyms=\"prompt|immediate\">immediate<\/span> them to <span class=\"synonym\" synonyms=\"tell you|inform you|let you know\">inform you<\/span> how <span class=\"synonym\" synonyms=\"your business|your small business|your corporation|your enterprise|what you are promoting|your online business\">what you are promoting<\/span> <span class=\"synonym\" synonyms=\"can help|might help|may help|may also help|will help|can assist\">can assist<\/span>.<\/li><\/ul><h3 class=\"wp-block-heading\" id=\"h-which-consciousness-ranges-ought-to-a-lead-gen-marketing-campaign-goal\"><strong>Which <span class=\"synonym\" synonyms=\"Awareness|Consciousness\">Consciousness<\/span> <span class=\"synonym\" synonyms=\"Levels|Ranges\">Ranges<\/span> <span class=\"synonym\" synonyms=\"Should|Ought to\">Ought to<\/span> a Lead Gen <span class=\"synonym\" synonyms=\"Campaign|Marketing campaign\">Marketing campaign<\/span> <span class=\"synonym\" synonyms=\"Target|Goal\">Goal<\/span>?<\/strong><\/h3><p>Lead gen campaigns have a consideration-focused <span class=\"synonym\" synonyms=\"objective|goal\">goal<\/span>. <span class=\"synonym\" synonyms=\"That means|Meaning|Which means\">Meaning<\/span> they\u2019re engineered for prospects <span class=\"synonym\" synonyms=\"who are|who're\">who&#8217;re<\/span> <span class=\"synonym\" synonyms=\"somewhere|someplace\">someplace<\/span> <span class=\"synonym\" synonyms=\"in the middle of|in the midst of|in the course of\">in the midst of<\/span> their journey <span class=\"synonym\" synonyms=\"toward|towards\">towards<\/span> <span class=\"synonym\" synonyms=\"becoming|turning into|changing into\">changing into<\/span> a <span class=\"synonym\" synonyms=\"customer|buyer\">buyer<\/span>.<\/p><p><span class=\"synonym\" synonyms=\"Here|Right here\">Right here<\/span>\u2019s how lead gen campaigns <span class=\"synonym\" synonyms=\"fit|match\">match<\/span> into <span class=\"synonym\" synonyms=\"the buyer|the customer|the client\">the buyer<\/span>\u2019s journey:<\/p><ul class=\"wp-block-list\"><li><strong><span class=\"synonym\" synonyms=\"Awareness|Consciousness\">Awareness<\/span><\/strong>: This group has <span class=\"synonym\" synonyms=\"just|simply\">simply<\/span> entered your <span class=\"synonym\" synonyms=\"sales|gross sales\">gross sales<\/span> funnel and <span class=\"synonym\" synonyms=\"started|began\">began<\/span> to <span class=\"synonym\" synonyms=\"learn|study|be taught\">study<\/span> what <span class=\"synonym\" synonyms=\"your business|your small business|your corporation|your enterprise|what you are promoting|your online business\">what you are promoting<\/span> is all about. They\u2019re <span class=\"synonym\" synonyms=\"beginning|starting\">starting<\/span> to <span class=\"synonym\" synonyms=\"research|analysis\">analysis<\/span> <span class=\"synonym\" synonyms=\"solutions|options\">options<\/span> <span class=\"synonym\" synonyms=\"so they|in order that they|so that they\">so that they<\/span>\u2019re not <span class=\"synonym\" synonyms=\"quite|fairly\">fairly<\/span> <span class=\"synonym\" synonyms=\"ready|prepared\">prepared<\/span> <span class=\"synonym\" synonyms=\"to respond to|to answer|to reply to\">to reply to<\/span> lead gen <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span> <span class=\"synonym\" synonyms=\"yet|but\">but<\/span>. After you run awareness-focused campaigns, <span class=\"synonym\" synonyms=\"you can use|you should use|you need to use|you should utilize\">you should utilize<\/span> <span class=\"synonym\" synonyms=\"the data|the info|the information\">the info<\/span> <span class=\"synonym\" synonyms=\"to build|to construct\">to construct<\/span> remarketing <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span> for lead <span class=\"synonym\" synonyms=\"generation|era|technology\">generation<\/span>.<\/li><li><strong>Consideration<\/strong>: These <span class=\"synonym\" synonyms=\"users|customers\">customers<\/span> have <span class=\"synonym\" synonyms=\"a good|a great|an excellent|a superb|a very good|\"><\/span> understanding of <span class=\"synonym\" synonyms=\"the problem|the issue\">the issue<\/span> they\u2019re <span class=\"synonym\" synonyms=\"trying|making an attempt|attempting\">making an attempt<\/span> <span class=\"synonym\" synonyms=\"to solve|to unravel|to resolve\">to resolve<\/span>. They\u2019re actively <span class=\"synonym\" synonyms=\"seeking|looking for|in search of|searching for\">in search of<\/span> <span class=\"synonym\" synonyms=\"a solution|an answer\">an answer<\/span> <span class=\"synonym\" synonyms=\"and they|they usually|and so they\">they usually<\/span>\u2019re <span class=\"synonym\" synonyms=\"familiar with|conversant in|acquainted with|accustomed to|aware of\">aware of<\/span> your <span class=\"synonym\" synonyms=\"brand|model\">model<\/span>. A lead gen <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span> is <span class=\"synonym\" synonyms=\"the perfect|the right|the proper\">the proper<\/span> <span class=\"synonym\" synonyms=\"fit|match\">match<\/span> for this middle-of-the-funnel group.<\/li><li><strong>Conversion<\/strong>: This <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> group <span class=\"synonym\" synonyms=\"is ready to|is able to\">is able to<\/span> <span class=\"synonym\" synonyms=\"make a decision|decide\">decide<\/span> or <span class=\"synonym\" synonyms=\"a purchase|a purchase order\">a purchase order<\/span>. They\u2019re <span class=\"synonym\" synonyms=\"the most|probably the most|essentially the most\">essentially the most<\/span> <span class=\"synonym\" synonyms=\"aware|conscious\">conscious<\/span> of <span class=\"synonym\" synonyms=\"all of your|all your|your whole|your entire\">your entire<\/span> prospects <span class=\"synonym\" synonyms=\"and they|they usually|and so they\">they usually<\/span>\u2019ve made it to <span class=\"synonym\" synonyms=\"the bottom|the underside\">the underside<\/span> of your <span class=\"synonym\" synonyms=\"sales|gross sales\">gross sales<\/span> funnel. After <span class=\"synonym\" synonyms=\"running|operating|working\">working<\/span> lead gen <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span>, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> remarket to that <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> to develop conversion-focused <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span>.<\/li><\/ul><p>Are <span class=\"synonym\" synonyms=\"you curious about|you interested by|you interested in\">you interested in<\/span> how <span class=\"synonym\" synonyms=\"best|greatest|finest\">finest<\/span> <span class=\"synonym\" synonyms=\"to target|to focus on\">to focus on<\/span> audiences <span class=\"synonym\" synonyms=\"at the|on the\">on the<\/span> consideration stage of <span class=\"synonym\" synonyms=\"the buyer|the customer|the client\">the buyer<\/span>\u2019s journey? Use <span class=\"synonym\" synonyms=\"one of|certainly one of|considered one of|one among|one in every of|one in all\">considered one of<\/span> these seven middle-of-the-funnel audiences <span class=\"synonym\" synonyms=\"for your|on your|in your|to your\">in your<\/span> <span class=\"synonym\" synonyms=\"next|subsequent\">subsequent<\/span> lead <span class=\"synonym\" synonyms=\"generation|era|technology\">generation<\/span> <span class=\"synonym\" synonyms=\"campaign|marketing campaign\">marketing campaign<\/span>.<\/p><h2 class=\"wp-block-heading\" id=\"h-1-facebook-web-page-or-instagram-account-primarily-based-customized-audience\"><strong>1. <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"Page|Web page\">Web page<\/span> or Instagram Account <span class=\"synonym\" synonyms=\"Based|Based mostly|Primarily based\">Primarily based<\/span> <span class=\"synonym\" synonyms=\"Custom|Customized\">Customized<\/span> <span class=\"synonym\" synonyms=\"Audience|Viewers\">Audience<\/span><\/strong><\/h2><p>Does your <span class=\"synonym\" synonyms=\"brand|model\">model<\/span> <span class=\"synonym\" synonyms=\"already have|have already got\">have already got<\/span> <span class=\"synonym\" synonyms=\"a strong|a robust|a powerful\">a powerful<\/span> presence on <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> or Instagram? <span class=\"synonym\" synonyms=\"Whether|Whether or not\">Whether or not<\/span> <span class=\"synonym\" synonyms=\"you have|you've|you could have|you've got|you might have|you will have|you've gotten|you have got|you may have\">you&#8217;ve<\/span> <span class=\"synonym\" synonyms=\"a large|a big\">a big<\/span> following or a <span class=\"synonym\" synonyms=\"highly|extremely\">extremely<\/span> engaged <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>, your profile\u2019s <span class=\"synonym\" synonyms=\"data|knowledge|information\">knowledge<\/span> <span class=\"synonym\" synonyms=\"is ideal|is right|is good\">is right<\/span> for <span class=\"synonym\" synonyms=\"generating|producing\">producing<\/span> leads.<\/p><p><span class=\"synonym\" synonyms=\"Start|Begin\">Begin<\/span> by <span class=\"synonym\" synonyms=\"creating a|making a\">making a<\/span> <span class=\"synonym\" synonyms=\"custom|customized\">customized<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> <span class=\"synonym\" synonyms=\"and then|after which\">after which<\/span> <span class=\"synonym\" synonyms=\"select|choose\">choose<\/span> <span class=\"synonym\" synonyms=\"either|both\">both<\/span> Instagram Account or <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"Page|Web page\">Web page<\/span> <span class=\"synonym\" synonyms=\"as the|because the\">because the<\/span> seed.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/B4uvc9LYazRGKANj1p8LNF5fAINwIkpExAsTFLuphKxqYXe6haVrdQy1WgRJAh3e6YCx6Z2Zw1rCA71P6kXdxzpBtEqpT3tUdOii4fgK7WMo-8wJ6HnZjSsVdNpzdwyGjuFLj7JM\" alt=\"\"\/><\/figure><\/div><p>Then <span class=\"synonym\" synonyms=\"select|choose\">choose<\/span> <span class=\"synonym\" synonyms=\"the specific|the precise|the particular\">the precise<\/span> <span class=\"synonym\" synonyms=\"kind of|type of|sort of|form of\">form of<\/span> <span class=\"synonym\" synonyms=\"interaction|interplay\">interplay<\/span> you <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> <span class=\"synonym\" synonyms=\"target|goal\">goal<\/span>. Your <span class=\"synonym\" synonyms=\"options|choices\">choices<\/span> <span class=\"synonym\" synonyms=\"include|embrace|embody\">embrace<\/span>:<\/p><ul class=\"wp-block-list\"><li><strong><span class=\"synonym\" synonyms=\"People who|Individuals who\">Individuals who<\/span> <span class=\"synonym\" synonyms=\"currently|presently|at present|at the moment\">presently<\/span> like your <span class=\"synonym\" synonyms=\"page|web page\">web page<\/span><\/strong>: <span class=\"synonym\" synonyms=\"All of your|All your|Your whole|Your entire\">All your<\/span> followers excluding <span class=\"synonym\" synonyms=\"those who|those that\">those that<\/span> have unliked your <span class=\"synonym\" synonyms=\"page|web page\">web page<\/span>.<\/li><li><strong><span class=\"synonym\" synonyms=\"Everyone|Everybody\">Everybody<\/span> who engaged with or visited your <span class=\"synonym\" synonyms=\"page|web page\">web page<\/span><\/strong>: <span class=\"synonym\" synonyms=\"Anyone|Anybody\">Anybody<\/span> who\u2019s ever clicked <span class=\"synonym\" synonyms=\"on your|in your\">in your<\/span> <span class=\"synonym\" synonyms=\"brand|model\">model<\/span>\u2019s profile <span class=\"synonym\" synonyms=\"page|web page\">web page<\/span> or interacted with any <span class=\"synonym\" synonyms=\"organic|natural\">natural<\/span> <span class=\"synonym\" synonyms=\"post|submit|publish|put up\">submit<\/span> or paid <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span>.<\/li><li><strong><span class=\"synonym\" synonyms=\"Anyone|Anybody\">Anybody<\/span> who has had <span class=\"synonym\" synonyms=\"a specific|a selected|a particular\">a particular<\/span> <span class=\"synonym\" synonyms=\"interaction|interplay\">interplay<\/span> <span class=\"synonym\" synonyms=\"with your|together with your|along with your\">together with your<\/span> <span class=\"synonym\" synonyms=\"page|web page\">web page<\/span><\/strong>: <span class=\"synonym\" synonyms=\"People who|Individuals who\">Individuals who<\/span> have taken a <span class=\"synonym\" synonyms=\"certain|sure\">sure<\/span> <span class=\"synonym\" synonyms=\"action|motion\">motion<\/span> <span class=\"synonym\" synonyms=\"related|associated\">associated<\/span> to your <span class=\"synonym\" synonyms=\"brand|model\">model<\/span> <span class=\"synonym\" synonyms=\"such as|similar to|corresponding to|comparable to|akin to|reminiscent of|resembling|equivalent to\">resembling<\/span> sending a message or saving a <span class=\"synonym\" synonyms=\"post|submit|publish|put up\">submit<\/span>.<\/li><\/ul><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/uxcZCe3yqix1HmqvKrhDa3ra3NTxTqfFfii3mfev5tf9lmgyGIzsrMLZgWxbXeP-xCVy6Bzuafnps_tmSkfDIgzLZrJ8R00pcEOzoTdeMc_A6h8rLU7iF67sl0m-4FyxmYRJhaUG\" alt=\"\"\/><\/figure><\/div><p>By default, <span class=\"synonym\" synonyms=\"this type of|this kind of|this sort of|such a|one of these|any such|the sort of\">this sort of<\/span> <span class=\"synonym\" synonyms=\"custom|customized\">customized<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> <span class=\"synonym\" synonyms=\"includes|consists of|contains\">contains<\/span> <span class=\"synonym\" synonyms=\"people who|individuals who\">individuals who<\/span> interacted <span class=\"synonym\" synonyms=\"with your|together with your|along with your\">together with your<\/span> account <span class=\"synonym\" synonyms=\"within the|inside the|throughout the\">throughout the<\/span> <span class=\"synonym\" synonyms=\"past|previous\">previous<\/span> <span class=\"synonym\" synonyms=\"365 days|three hundred and sixty five days|one year|12 months|twelve months\">one year<\/span>. <span class=\"synonym\" synonyms=\"To ensure you|To make sure you\">To make sure you<\/span>\u2019re reaching <span class=\"synonym\" synonyms=\"the right|the best|the proper|the correct|the appropriate|the fitting|the suitable|the precise\">the precise<\/span> <span class=\"synonym\" synonyms=\"people|individuals|folks\">folks<\/span>, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> change this setting to <span class=\"synonym\" synonyms=\"reflect|mirror|replicate\">mirror<\/span> <span class=\"synonym\" synonyms=\"almost|virtually|nearly\">virtually<\/span> any <span class=\"synonym\" synonyms=\"time frame|time-frame|timeframe\">timeframe<\/span>. <span class=\"synonym\" synonyms=\"For example|For instance\">For instance<\/span>, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> <span class=\"synonym\" synonyms=\"target|goal\">goal<\/span> <span class=\"synonym\" synonyms=\"people who|individuals who\">individuals who<\/span> engaged <span class=\"synonym\" synonyms=\"only|solely\">solely<\/span> <span class=\"synonym\" synonyms=\"in the past|prior to now|up to now|previously\">up to now<\/span> 30 days. <span class=\"synonym\" synonyms=\"Focusing on|Specializing in\">Specializing in<\/span> such a <span class=\"synonym\" synonyms=\"recent|current|latest\">latest<\/span> <span class=\"synonym\" synonyms=\"time frame|time-frame|timeframe\">timeframe<\/span> <span class=\"synonym\" synonyms=\"can help|might help|may help|may also help|will help|can assist\">can assist<\/span> <span class=\"synonym\" synonyms=\"you find|you discover\">you discover<\/span> <span class=\"synonym\" synonyms=\"people who are|people who find themselves\">people who find themselves<\/span> actively <span class=\"synonym\" synonyms=\"shopping for|purchasing for|looking for|searching for\">searching for<\/span> <span class=\"synonym\" synonyms=\"a solution|an answer\">an answer<\/span>.<\/p><p>Are you having <span class=\"synonym\" synonyms=\"trouble|hassle|bother\">bother<\/span> deciding which <span class=\"synonym\" synonyms=\"to choose|to decide on\">to decide on<\/span>\u2014or do you <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> <span class=\"synonym\" synonyms=\"select|choose\">choose<\/span> <span class=\"synonym\" synonyms=\"more than one|multiple|a couple of\">a couple of<\/span> <span class=\"synonym\" synonyms=\"targeting|concentrating on|focusing on\">focusing on<\/span> <span class=\"synonym\" synonyms=\"option|choice|possibility\">possibility<\/span>? With <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span> campaigns, <span class=\"synonym\" synonyms=\"you can get|you will get|you may get\">you will get<\/span> <span class=\"synonym\" synonyms=\"much more|far more|rather more|way more\">far more<\/span> <span class=\"synonym\" synonyms=\"specific|particular\">particular<\/span>. <span class=\"synonym\" synonyms=\"Check out|Take a look at|Try\">Take a look at<\/span> the <span class=\"synonym\" synonyms=\"last|final\">final<\/span> <span class=\"synonym\" synonyms=\"section|part\">part<\/span> for a walkthrough.<\/p><h2 class=\"wp-block-heading\" id=\"h-2-website-primarily-based-customized-audience\"><strong>2. <span class=\"synonym\" synonyms=\"Website|Web site\">Website<\/span> <span class=\"synonym\" synonyms=\"Based|Based mostly|Primarily based\">Primarily based<\/span> <span class=\"synonym\" synonyms=\"Custom|Customized\">Customized<\/span> <span class=\"synonym\" synonyms=\"Audience|Viewers\">Audience<\/span><\/strong><\/h2><p><span class=\"synonym\" synonyms=\"If you|Should you|When you|In the event you|In case you|For those who|If you happen to\">In the event you<\/span> use the <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> pixel <span class=\"synonym\" synonyms=\"to collect|to gather\">to gather<\/span> <span class=\"synonym\" synonyms=\"data|knowledge|information\">knowledge<\/span> on <span class=\"synonym\" synonyms=\"website|web site\">web site<\/span> <span class=\"synonym\" synonyms=\"visitor|customer\">customer<\/span> <span class=\"synonym\" synonyms=\"behavior|conduct|habits\">habits<\/span>, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> design audiences <span class=\"synonym\" synonyms=\"around|round\">round<\/span> <span class=\"synonym\" synonyms=\"visitors|guests\">guests<\/span> to <span class=\"synonym\" synonyms=\"certain|sure\">sure<\/span> pages or <span class=\"synonym\" synonyms=\"people who|individuals who\">individuals who<\/span> have <span class=\"synonym\" synonyms=\"completed|accomplished\">accomplished<\/span> <span class=\"synonym\" synonyms=\"specific|particular\">particular<\/span> <span class=\"synonym\" synonyms=\"events|occasions\">occasions<\/span>. <span class=\"synonym\" synonyms=\"Creating a|Making a\">Making a<\/span> website-based <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> <span class=\"synonym\" synonyms=\"is a great|is a superb|is a good\">is a superb<\/span> <span class=\"synonym\" synonyms=\"choice|selection|alternative\">alternative<\/span> <span class=\"synonym\" synonyms=\"if you|should you|when you|in the event you|in case you|for those who|if you happen to\">in case you<\/span>\u2019ve <span class=\"synonym\" synonyms=\"published|revealed|printed\">printed<\/span> <span class=\"synonym\" synonyms=\"website|web site\">web site<\/span> <span class=\"synonym\" synonyms=\"content|content material\">content material<\/span> for <span class=\"synonym\" synonyms=\"people|individuals|folks\">folks<\/span> at <span class=\"synonym\" synonyms=\"various|numerous|varied\">varied<\/span> <span class=\"synonym\" synonyms=\"stages|levels|phases\">phases<\/span> of <span class=\"synonym\" synonyms=\"the buyer|the customer|the client\">the buyer<\/span>\u2019s journey.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/EXjWXnkBn7cwQPhFPCt4Pd4IEKr1EMrknQMlPdTG_LOvAWM6DeeFV1q-7hcYBydWZOk2NY_rZGDSbRb4eaD026LPBKZtPm5Y9mlbVU0lvAS2I_AkkATZoogB0_QD7E537z_3u1h6\" alt=\"\"\/><\/figure><\/div><p><span class=\"synonym\" synonyms=\"Choose|Select\">Select<\/span> the <span class=\"synonym\" synonyms=\"Website|Web site\">Web site<\/span> <span class=\"synonym\" synonyms=\"option|choice|possibility\">possibility<\/span> <span class=\"synonym\" synonyms=\"for your|on your|in your|to your\">in your<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> <span class=\"synonym\" synonyms=\"and select|and choose\">and choose<\/span> the <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> pixel you <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> use as <span class=\"synonym\" synonyms=\"a data|a knowledge|an information\">an information<\/span> <span class=\"synonym\" synonyms=\"source|supply\">supply<\/span>. By default, <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> targets All <span class=\"synonym\" synonyms=\"Website|Web site\">Web site<\/span> <span class=\"synonym\" synonyms=\"Visitors|Guests\">Guests<\/span>, which <span class=\"synonym\" synonyms=\"likely|doubtless|probably|possible|seemingly\">probably<\/span> <span class=\"synonym\" synonyms=\"includes|consists of|contains\">contains<\/span> <span class=\"synonym\" synonyms=\"a mix of|a mixture of\">a mixture of<\/span> <span class=\"synonym\" synonyms=\"people|individuals|folks\">folks<\/span> at <span class=\"synonym\" synonyms=\"various|numerous|varied\">varied<\/span> <span class=\"synonym\" synonyms=\"points|factors\">factors<\/span> <span class=\"synonym\" synonyms=\"in the|within the\">within the<\/span> <span class=\"synonym\" synonyms=\"buyer|purchaser\">purchaser<\/span>\u2019s journey.<\/p><p><span class=\"synonym\" synonyms=\"To target|To focus on\">To focus on<\/span> <span class=\"synonym\" synonyms=\"visitors|guests\">guests<\/span> <span class=\"synonym\" synonyms=\"at the|on the\">on the<\/span> consideration stage, <span class=\"synonym\" synonyms=\"choose|select\">select<\/span> <span class=\"synonym\" synonyms=\"People|Individuals|Folks\">Individuals<\/span> Who Visited <span class=\"synonym\" synonyms=\"Specific|Particular\">Particular<\/span> <span class=\"synonym\" synonyms=\"Web|Net|Internet\">Net<\/span> Pages. Then enter the URLs of the pages you <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> <span class=\"synonym\" synonyms=\"focus on|concentrate on|give attention to|deal with\">deal with<\/span>. <span class=\"synonym\" synonyms=\"For your|On your|In your|To your\">To your<\/span> lead gen <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> sources, you <span class=\"synonym\" synonyms=\"might|may|would possibly\">would possibly<\/span> <span class=\"synonym\" synonyms=\"type|sort|kind\">kind<\/span> a service <span class=\"synonym\" synonyms=\"page|web page\">web page<\/span> URL or paste the <span class=\"synonym\" synonyms=\"link|hyperlink\">hyperlink<\/span> to a <span class=\"synonym\" synonyms=\"blog|weblog\">weblog<\/span> <span class=\"synonym\" synonyms=\"post|submit|publish|put up\">submit<\/span> <span class=\"synonym\" synonyms=\"comparing|evaluating\">evaluating<\/span> <span class=\"synonym\" synonyms=\"your business|your small business|your corporation|your enterprise|what you are promoting|your online business\">what you are promoting<\/span> to a competitor.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/RUnC-HvXafLmQ7Lhwijb0BlPblOFa8HQyThbFyv1F1j3_oecrVUCUXAPdk5gGRsddVAPjytu35Wfg2ArFZLDo8DTWhliAVt4oNDHCThNSNJlD_Adzn5ZtCGHRZx8EGUXx4VOYSVU\" alt=\"\"\/><\/figure><\/div><p>Alternatively, <span class=\"synonym\" synonyms=\"you can use|you should use|you need to use|you should utilize\">you should utilize<\/span> any <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> pixel <span class=\"synonym\" synonyms=\"events|occasions\">occasions<\/span> you\u2019ve set <span class=\"synonym\" synonyms=\"up to|as much as\">as much as<\/span> seed your <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>. <span class=\"synonym\" synonyms=\"Be sure to|Make sure to|Remember to|Make sure you|You'll want to|Be sure you|You should definitely\">Make sure to<\/span> <span class=\"synonym\" synonyms=\"review|evaluate|evaluation|assessment|overview\">overview<\/span> the retention <span class=\"synonym\" synonyms=\"period|interval\">interval<\/span> <span class=\"synonym\" synonyms=\"before|earlier than\">earlier than<\/span> finalizing your <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>. <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> defaults to 30 days <span class=\"synonym\" synonyms=\"but|however\">however<\/span> <span class=\"synonym\" synonyms=\"you may|you might|you could|chances are you'll|it's possible you'll\">chances are you&#8217;ll<\/span> <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> make it longer or shorter <span class=\"synonym\" synonyms=\"depending|relying\">relying<\/span> on <span class=\"synonym\" synonyms=\"the typical|the standard|the everyday\">the everyday<\/span> <span class=\"synonym\" synonyms=\"sales|gross sales\">gross sales<\/span> cycle <span class=\"synonym\" synonyms=\"for your|on your|in your|to your\">in your<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/c6oZ50R0mbXovuoofTJNDe8LTy_fPVuwngdJMDzft08NqUnwlnc0US8sZSv2rwlhuxgnrPfnFl042hok1fdUmpo9q1fX2EsgtzcaFH5twzDWMeu7152fl7WRnA1a1H9Ar7bsqN09\" alt=\"\"\/><\/figure><\/div><h2 class=\"wp-block-heading\" id=\"h-3-video-views-primarily-based-customized-audience\"><strong>#3: Video Views <span class=\"synonym\" synonyms=\"Based|Based mostly|Primarily based\">Primarily based<\/span> <span class=\"synonym\" synonyms=\"Custom|Customized\">Customized<\/span> <span class=\"synonym\" synonyms=\"Audience|Viewers\">Audience<\/span><\/strong><\/h2><p>Does <span class=\"synonym\" synonyms=\"your company|your organization\">your organization<\/span> produce video <span class=\"synonym\" synonyms=\"content|content material\">content material<\/span> with <span class=\"synonym\" synonyms=\"different|totally different|completely different\">completely different<\/span> <span class=\"synonym\" synonyms=\"stages|levels|phases\">phases<\/span> of <span class=\"synonym\" synonyms=\"the buyer|the customer|the client\">the buyer<\/span>\u2019s journey in <span class=\"synonym\" synonyms=\"mind|thoughts\">thoughts<\/span>? <span class=\"synonym\" synonyms=\"You can use|You should use|You need to use|You should utilize\">You should utilize<\/span> this video <span class=\"synonym\" synonyms=\"data|knowledge|information\">knowledge<\/span> to <span class=\"synonym\" synonyms=\"identify|determine|establish\">establish<\/span> prospects <span class=\"synonym\" synonyms=\"at the|on the\">on the<\/span> consideration stage <span class=\"synonym\" synonyms=\"and then|after which\">after which<\/span> retarget them with a lead gen <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/nA9VwocPaVp6Nuu92jepu7W2JZF3OltZ63aCe82I3dmjSqX6iq0txYFLTUS065WD5_Sptryp3wTtXQKUX6h8_cl6ErYuawzH3SsWLtEA1SyAkg8ABoF3BaGRKc6VFoajPiz0TTJU\" alt=\"\"\/><\/figure><\/div><p><span class=\"synonym\" synonyms=\"Pick|Decide|Choose\">Choose<\/span> Video from the <span class=\"synonym\" synonyms=\"list|listing|record|checklist\">checklist<\/span> of <span class=\"synonym\" synonyms=\"custom|customized\">customized<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> sources <span class=\"synonym\" synonyms=\"and then|after which\">after which<\/span> <span class=\"synonym\" synonyms=\"choose|select\">select<\/span> <span class=\"synonym\" synonyms=\"the level|the extent\">the extent<\/span> of engagement you <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> <span class=\"synonym\" synonyms=\"target|goal\">goal<\/span>. <span class=\"synonym\" synonyms=\"Because|As a result of\">As a result of<\/span> lead gen <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span> are <span class=\"synonym\" synonyms=\"great|nice\">nice<\/span> for <span class=\"synonym\" synonyms=\"people who are|people who find themselves\">people who find themselves<\/span> <span class=\"synonym\" synonyms=\"relatively|comparatively\">comparatively<\/span> far <span class=\"synonym\" synonyms=\"along|alongside\">alongside<\/span> <span class=\"synonym\" synonyms=\"in the|within the\">within the<\/span> <span class=\"synonym\" synonyms=\"buyer|purchaser\">purchaser<\/span>\u2019s journey, <span class=\"synonym\" synonyms=\"consider|think about|contemplate|take into account\">contemplate<\/span> checking <span class=\"synonym\" synonyms=\"People|Individuals|Folks\">Individuals<\/span> Who <span class=\"synonym\" synonyms=\"Either|Both\">Both<\/span> <span class=\"synonym\" synonyms=\"Completed|Accomplished\">Accomplished<\/span> or <span class=\"synonym\" synonyms=\"Viewed|Seen|Considered\">Considered<\/span> at Least 15 Seconds of Your Video (ThruPlay) or a <span class=\"synonym\" synonyms=\"similarly|equally\">equally<\/span> <span class=\"synonym\" synonyms=\"high|excessive\">excessive<\/span> <span class=\"synonym\" synonyms=\"level|degree|stage\">stage<\/span> of engagement. Then <span class=\"synonym\" synonyms=\"select|choose\">choose<\/span> the <span class=\"synonym\" synonyms=\"previously|beforehand\">beforehand<\/span> <span class=\"synonym\" synonyms=\"published|revealed|printed\">printed<\/span> video <span class=\"synonym\" synonyms=\"content|content material\">content material<\/span>\u2014<span class=\"synonym\" synonyms=\"either|both\">both<\/span> <span class=\"synonym\" synonyms=\"organic|natural\">natural<\/span> or paid\u2014<span class=\"synonym\" synonyms=\"that you|that you simply|that you just\">that you simply<\/span> <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> <span class=\"synonym\" synonyms=\"target|goal\">goal<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/YiVNUr6v1a8Ye6xy3ekzgtTDwTFUwoxSGvIzv8UUvO_VnJRXOrO5iOB10tLxZyNDPYQRPbaf5l2Mji0NBKUoS6zYgpGOGFFOFoJ94ZnYT-VHm9NauqeDQ3bZfRyzbODUFw0suudU\" alt=\"\"\/><\/figure><\/div><p>By leveraging <span class=\"synonym\" synonyms=\"this type of|this kind of|this sort of|such a|one of these|any such|the sort of\">this sort of<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> <span class=\"synonym\" synonyms=\"make sure you|ensure you|be sure to|be sure you\">be sure to<\/span>\u2019re <span class=\"synonym\" synonyms=\"targeting|concentrating on|focusing on\">focusing on<\/span> a <span class=\"synonym\" synonyms=\"highly|extremely\">extremely<\/span> <span class=\"synonym\" synonyms=\"aware|conscious\">conscious<\/span>, solution-focused group <span class=\"synonym\" synonyms=\"of people who|of people that\">of people that<\/span> have already consumed your <span class=\"synonym\" synonyms=\"brand|model\">model<\/span>\u2019s <span class=\"synonym\" synonyms=\"targeted|focused\">focused<\/span> <span class=\"synonym\" synonyms=\"content|content material\">content material<\/span>. <span class=\"synonym\" synonyms=\"That can|That may\">That may<\/span> <span class=\"synonym\" synonyms=\"help|assist\">assist<\/span> <span class=\"synonym\" synonyms=\"keep|maintain|hold|preserve\">preserve<\/span> your <span class=\"synonym\" synonyms=\"team|group|staff|workforce|crew\">crew<\/span>\u2019s <span class=\"synonym\" synonyms=\"costs|prices\">prices<\/span> in <span class=\"synonym\" synonyms=\"check|examine|verify|test\">examine<\/span> <span class=\"synonym\" synonyms=\"while|whereas\">whereas<\/span> optimizing your <span class=\"synonym\" synonyms=\"results|outcomes\">outcomes<\/span>.<\/p><p><strong>#4: <span class=\"synonym\" synonyms=\"Instant|Immediate|Prompt|On the spot|Instantaneous\">Immediate<\/span> <span class=\"synonym\" synonyms=\"Experience|Expertise\">Expertise<\/span>\u2013<span class=\"synonym\" synonyms=\"Based|Based mostly|Primarily based\">Primarily based<\/span> <span class=\"synonym\" synonyms=\"Custom|Customized\">Customized<\/span> <span class=\"synonym\" synonyms=\"Audience|Viewers\">Audience<\/span><\/strong><\/p><p>Have your <span class=\"synonym\" synonyms=\"past|previous\">previous<\/span> <span class=\"synonym\" synonyms=\"Instant|Immediate|Prompt|On the spot|Instantaneous\">Immediate<\/span> <span class=\"synonym\" synonyms=\"Experience|Expertise\">Expertise<\/span> <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span> gotten <span class=\"synonym\" synonyms=\"great|nice\">nice<\/span> <span class=\"synonym\" synonyms=\"results|outcomes\">outcomes<\/span>? <span class=\"synonym\" synonyms=\"You can use|You should use|You need to use|You should utilize\">You should utilize<\/span> this <span class=\"synonym\" synonyms=\"data|knowledge|information\">knowledge<\/span> to seed your lead gen campaigns. <span class=\"synonym\" synonyms=\"Choose|Select\">Select<\/span> <span class=\"synonym\" synonyms=\"Instant|Immediate|Prompt|On the spot|Instantaneous\">Immediate<\/span> <span class=\"synonym\" synonyms=\"Experience|Expertise\">Expertise<\/span> from the <span class=\"synonym\" synonyms=\"options|choices\">choices<\/span> <span class=\"synonym\" synonyms=\"and then|after which\">after which<\/span> <span class=\"synonym\" synonyms=\"select|choose\">choose<\/span> the media you <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> <span class=\"synonym\" synonyms=\"build|construct\">construct<\/span> from. If <span class=\"synonym\" synonyms=\"all of your|all your|your whole|your entire\">your entire<\/span> <span class=\"synonym\" synonyms=\"past|previous\">previous<\/span> <span class=\"synonym\" synonyms=\"Instant|Immediate|Prompt|On the spot|Instantaneous\">Immediate<\/span> Experiences have <span class=\"synonym\" synonyms=\"targeted|focused\">focused<\/span> <span class=\"synonym\" synonyms=\"the same|the identical\">the identical<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> <span class=\"synonym\" synonyms=\"simply|merely\">merely<\/span> <span class=\"synonym\" synonyms=\"pick|decide|choose\">decide<\/span> <span class=\"synonym\" synonyms=\"them all|all of them\">all of them<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/BIEA_4evpT2NRpt31RthaLK6vkrQA-UbpttmoFxMS_d1STA1NSnVWS0zJGAJbxlyf0DPcwgAMBey2RoBXkI0LZA_KP9sW2WMId24gsy_V-xVhGd3dVbD2VgkkJUaExyuaYTQHYzr\" alt=\"\"\/><\/figure><\/div><p>By default, this <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> <span class=\"synonym\" synonyms=\"includes|consists of|contains\">contains<\/span> <span class=\"synonym\" synonyms=\"everyone|everybody\">everybody<\/span> who\u2019s opened your <span class=\"synonym\" synonyms=\"Instant|Immediate|Prompt|On the spot|Instantaneous\">Immediate<\/span> <span class=\"synonym\" synonyms=\"Experience|Expertise\">Expertise<\/span>. Do you <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> <span class=\"synonym\" synonyms=\"target|goal\">goal<\/span> <span class=\"synonym\" synonyms=\"people who|individuals who\">individuals who<\/span> demonstrated <span class=\"synonym\" synonyms=\"a higher|a better|the next\">the next<\/span> <span class=\"synonym\" synonyms=\"level|degree|stage\">stage<\/span> of <span class=\"synonym\" synonyms=\"interest|curiosity\">curiosity<\/span> in your <span class=\"synonym\" synonyms=\"original|unique|authentic\">unique<\/span> <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span>? <span class=\"synonym\" synonyms=\"Choose|Select\">Select<\/span> <span class=\"synonym\" synonyms=\"People|Individuals|Folks\">Individuals<\/span> Who Clicked Any <span class=\"synonym\" synonyms=\"Links|Hyperlinks\">Hyperlinks<\/span> in This <span class=\"synonym\" synonyms=\"Instant|Immediate|Prompt|On the spot|Instantaneous\">Immediate<\/span> <span class=\"synonym\" synonyms=\"Experience|Expertise\">Expertise<\/span> <span class=\"synonym\" synonyms=\"instead|as an alternative|as a substitute\">as an alternative<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/CgHIGgel6fFTMjGVGXcNjQ2DA2oTrIm59ZVzRQssgOJUUsqbdQ8Wy3DS4ratAXWJw6mt3AcTJv16f4euKF3T74vPT-kr_bT_h7EIPGAgj3Zqr0nIcrgGyJJE9gWiz5yVv-GC0lUp\" alt=\"\"\/><\/figure><\/div><p><strong><em>ALSO READ : <a href=\"https:\/\/tanyadigital.com\/en\/what-is-lead-generation\/\">What is Lead Generation? Importance and Purpose in Digital Marketing<\/a><\/em><\/strong><\/p><h2 class=\"wp-block-heading\" id=\"h-5-digital-occasion-primarily-based-customized-audience\"><strong>#5: <span class=\"synonym\" synonyms=\"Virtual|Digital\">Digital<\/span> <span class=\"synonym\" synonyms=\"Event|Occasion\">Occasion<\/span>&#8211;<span class=\"synonym\" synonyms=\"Based|Based mostly|Primarily based\">Primarily based<\/span> <span class=\"synonym\" synonyms=\"Custom|Customized\">Customized<\/span> <span class=\"synonym\" synonyms=\"Audience|Viewers\">Audience<\/span><\/strong><\/h2><p>Has your <span class=\"synonym\" synonyms=\"team|group|staff|workforce|crew\">crew<\/span> hosted a <span class=\"synonym\" synonyms=\"targeted|focused\">focused<\/span> <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-facebook-live-marketing-8-step-plan\/\"><span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"Live|Stay|Reside|Dwell\">Reside<\/span><\/a> or promoted a consideration-focused <span class=\"synonym\" synonyms=\"virtual|digital\">digital<\/span> <span class=\"synonym\" synonyms=\"event|occasion\">occasion<\/span> <span class=\"synonym\" synonyms=\"via|by way of|through\">by way of<\/span> <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span>? Your <span class=\"synonym\" synonyms=\"event|occasion\">occasion<\/span> <span class=\"synonym\" synonyms=\"data|knowledge|information\">knowledge<\/span> can seed a remarketing <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> for <span class=\"synonym\" synonyms=\"highly|extremely\">extremely<\/span> engaged prospects. <span class=\"synonym\" synonyms=\"For example|For instance\">For instance<\/span>, <span class=\"synonym\" synonyms=\"you could|you can|you would|you may|you might|you possibly can|you could possibly\">you possibly can<\/span> remarket to <span class=\"synonym\" synonyms=\"people who|individuals who\">individuals who<\/span> attended a <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"Live|Stay|Reside|Dwell\">Reside<\/span> about your new product line or a webinar about <span class=\"synonym\" synonyms=\"your company|your organization\">your organization<\/span>\u2019s <span class=\"synonym\" synonyms=\"latest|newest\">newest<\/span> <span class=\"synonym\" synonyms=\"personalized|personalised|customized\">personalised<\/span> program.<\/p><p><span class=\"synonym\" synonyms=\"Start|Begin\">Begin<\/span> by <span class=\"synonym\" synonyms=\"selecting|choosing|deciding on\">deciding on<\/span> <span class=\"synonym\" synonyms=\"Events|Occasions\">Occasions<\/span> <span class=\"synonym\" synonyms=\"as the|because the\">because the<\/span> seed <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/URr20BKHfvBSd8thM6eQ_6jnBUM8InM6mZcPnJVjML8V2t8VOPQiS53KwZB1plTO-zLTrsH5Z9SxJnUkkjVYxpctolmjb8DFHVgb2-m4tMGOTT7pUZKf5Qiz0SpzNbzcUX82dJaW\" alt=\"\"\/><\/figure><\/div><p>Then <span class=\"synonym\" synonyms=\"decide|determine|resolve\">determine<\/span> which <span class=\"synonym\" synonyms=\"level|degree|stage\">stage<\/span> of engagement you <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> <span class=\"synonym\" synonyms=\"target|goal\">goal<\/span>. To <span class=\"synonym\" synonyms=\"cover|cowl\">cowl<\/span> <span class=\"synonym\" synonyms=\"the most|probably the most|essentially the most\">essentially the most<\/span> engaged group of <span class=\"synonym\" synonyms=\"users|customers\">customers<\/span>, <span class=\"synonym\" synonyms=\"pick|decide|choose\">decide<\/span> <span class=\"synonym\" synonyms=\"People|Individuals|Folks\">Individuals<\/span> Who Have Responded Going or <span class=\"synonym\" synonyms=\"People|Individuals|Folks\">Individuals<\/span> Who Have <span class=\"synonym\" synonyms=\"Purchased|Bought\">Bought<\/span> Tickets.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/NsNSz1ii4cFXBAoQX8u3W1T0FrnLqfzh-IVvJTnjRA5oIqT29EHyIwS4aU3MjVB8gEdsw8tntFSlIB9oHSmkGgY9u2a3FPvdKs6jLC_ZqmjH5eUtSIxl-DabilaGUxawLWkmfwqk\" alt=\"\"\/><\/figure><\/div><h2 class=\"wp-block-heading\" id=\"h-6-buyer-record-primarily-based-customized-audience\"><strong>#6: <span class=\"synonym\" synonyms=\"Customer|Buyer\">Buyer<\/span> <span class=\"synonym\" synonyms=\"List|Listing|Record|Checklist\">Record<\/span>&#8211;<span class=\"synonym\" synonyms=\"Based|Based mostly|Primarily based\">Primarily based<\/span> <span class=\"synonym\" synonyms=\"Custom|Customized\">Customized<\/span> <span class=\"synonym\" synonyms=\"Audience|Viewers\">Audience<\/span><\/strong><\/h2><p><span class=\"synonym\" synonyms=\"If your|In case your\">In case your<\/span> <span class=\"synonym\" synonyms=\"email|e-mail|e mail|electronic mail\">electronic mail<\/span> <span class=\"synonym\" synonyms=\"list|listing|record|checklist\">checklist<\/span> already <span class=\"synonym\" synonyms=\"includes|consists of|contains\">contains<\/span> prospects <span class=\"synonym\" synonyms=\"at the|on the\">on the<\/span> consideration stage of <span class=\"synonym\" synonyms=\"the buyer|the customer|the client\">the buyer<\/span>\u2019s journey, you <span class=\"synonym\" synonyms=\"might be|could be|may be|is perhaps|is likely to be\">may be<\/span> <span class=\"synonym\" synonyms=\"wondering|questioning\">questioning<\/span> why you\u2019d <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> <span class=\"synonym\" synonyms=\"target|goal\">goal<\/span> them with a lead gen <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span>. <span class=\"synonym\" synonyms=\"After all|In any case|In spite of everything\">In any case<\/span>, <span class=\"synonym\" synonyms=\"you already have|you have already got\">you have already got<\/span> their contact <span class=\"synonym\" synonyms=\"info|information|data\">data<\/span>.<\/p><p><span class=\"synonym\" synonyms=\"Fair|Truthful|Honest\">Truthful<\/span> <span class=\"synonym\" synonyms=\"point|level\">level<\/span> <span class=\"synonym\" synonyms=\"but|however\">however<\/span> this <span class=\"synonym\" synonyms=\"targeting|concentrating on|focusing on\">focusing on<\/span> <span class=\"synonym\" synonyms=\"option|choice|possibility\">possibility<\/span> is <span class=\"synonym\" synonyms=\"more|extra\">extra<\/span> <span class=\"synonym\" synonyms=\"powerful|highly effective\">highly effective<\/span> than you <span class=\"synonym\" synonyms=\"might|may|would possibly\">would possibly<\/span> <span class=\"synonym\" synonyms=\"think|assume|suppose\">assume<\/span>. In your <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span>\u2019s lead gen <span class=\"synonym\" synonyms=\"form|type|kind\">kind<\/span>, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> ask prospects to self-identify as <span class=\"synonym\" synonyms=\"interested in|thinking about|excited about|serious about|considering|keen on|enthusiastic about|focused on|inquisitive about|curious about|desirous about|fascinated about|fascinated by|concerned with|concerned about|all in favour of|interested by|fascinated with|occupied with|all for|involved in|eager about|taken with|excited by\">all in favour of<\/span> a <span class=\"synonym\" synonyms=\"certain|sure\">sure<\/span> product, service, or <span class=\"synonym\" synonyms=\"solution|answer|resolution\">answer<\/span>.<\/p><p><span class=\"synonym\" synonyms=\"If your|In case your\">In case your<\/span> lead gen <span class=\"synonym\" synonyms=\"form|type|kind\">kind<\/span> requests <span class=\"synonym\" synonyms=\"sufficient|enough|adequate|ample\">adequate<\/span> permissions, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> add these prospects to <span class=\"synonym\" synonyms=\"targeted|focused\">focused<\/span> drip campaigns. Then <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> nurture their <span class=\"synonym\" synonyms=\"interest|curiosity\">curiosity<\/span> <span class=\"synonym\" synonyms=\"automatically|mechanically|routinely|robotically\">routinely<\/span> and <span class=\"synonym\" synonyms=\"guide|information\">information<\/span> them <span class=\"synonym\" synonyms=\"toward|towards\">towards<\/span> <span class=\"synonym\" synonyms=\"the solution|the answer\">the answer<\/span> they\u2019re <span class=\"synonym\" synonyms=\"seeking|looking for|in search of|searching for\">in search of<\/span>.<\/p><p><span class=\"synonym\" synonyms=\"To use|To make use of\">To make use of<\/span> your <span class=\"synonym\" synonyms=\"email|e-mail|e mail|electronic mail\">electronic mail<\/span> subscribers as a seed <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>, <span class=\"synonym\" synonyms=\"start|begin\">begin<\/span> by segmenting <span class=\"synonym\" synonyms=\"interested|\"><\/span> contacts. Then <span class=\"synonym\" synonyms=\"select|choose\">choose<\/span> <span class=\"synonym\" synonyms=\"Customer|Buyer\">Buyer<\/span> <span class=\"synonym\" synonyms=\"List|Listing|Record|Checklist\">Record<\/span> from the <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"Ads|Advertisements|Adverts\">Adverts<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> <span class=\"synonym\" synonyms=\"options|choices\">choices<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/CmqkLV3tRXGKLmpsR103RcLYG2h1jmh-AuXqd6YNe17g6zqz3fJISbdxtRwWYOTckaXv3_9pYWv9Jek_kKxFq71aCDyGTvdpaY30FQplQiVft8_ppGZ7HL_bESftiUOACxNfUKiN\" alt=\"\"\/><\/figure><\/div><p>Then <span class=\"synonym\" synonyms=\"follow|comply with|observe\">comply with<\/span> the prompts. <span class=\"synonym\" synonyms=\"You can|You'll be able to|You possibly can|You may\">You possibly can<\/span> import your <span class=\"synonym\" synonyms=\"customer|buyer\">buyer<\/span> <span class=\"synonym\" synonyms=\"list|listing|record|checklist\">checklist<\/span> <span class=\"synonym\" synonyms=\"directly|immediately|instantly|straight\">immediately<\/span> from a <span class=\"synonym\" synonyms=\"connected|related|linked\">related<\/span> <span class=\"synonym\" synonyms=\"marketing|advertising|advertising and marketing\">advertising and marketing<\/span> platform or <span class=\"synonym\" synonyms=\"you can use|you should use|you need to use|you should utilize\">you should utilize<\/span> the <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span> template to format and <span class=\"synonym\" synonyms=\"upload|add\">add<\/span> your <span class=\"synonym\" synonyms=\"list|listing|record|checklist\">checklist<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/VLsuBbWh-6yBzfM8YrlgJBbIc7QFniErz43OzHb9dlbCjLifmvHx12C6vKu5CVlh7n_120Sq74xdbnqrBHdnRYvE-orX4bGXN336bviZVHwVqCXyPMsfJ0m4kTRzMVrTzcUjdJKS\" alt=\"\"\/><\/figure><\/div><h2 class=\"wp-block-heading\" id=\"h-7-lookalike-audience\"><strong>#7: Lookalike <span class=\"synonym\" synonyms=\"Audience|Viewers\">Audience<\/span><\/strong><\/h2><p>After testing out <span class=\"synonym\" synonyms=\"one or more|a number of\">a number of<\/span> of the audiences above, you <span class=\"synonym\" synonyms=\"might|may|would possibly\">would possibly<\/span> <span class=\"synonym\" synonyms=\"find|discover\">discover<\/span> <span class=\"synonym\" synonyms=\"that you|that you simply|that you just\">that you simply<\/span>\u2019re getting <span class=\"synonym\" synonyms=\"fantastic|unbelievable|incredible|implausible|improbable\">improbable<\/span> <span class=\"synonym\" synonyms=\"results|outcomes\">outcomes<\/span> <span class=\"synonym\" synonyms=\"from your|out of your\">out of your<\/span> lead gen <span class=\"synonym\" synonyms=\"campaign|marketing campaign\">marketing campaign<\/span>. You\u2019d <span class=\"synonym\" synonyms=\"really|actually\">actually<\/span> like <span class=\"synonym\" synonyms=\"to start|to start out|to begin\">to begin<\/span> driving <span class=\"synonym\" synonyms=\"more|extra\">extra<\/span> of <span class=\"synonym\" synonyms=\"the same|the identical\">the identical<\/span> <span class=\"synonym\" synonyms=\"results|outcomes\">outcomes<\/span> at <span class=\"synonym\" synonyms=\"a similar|an identical|an analogous|the same\">the same<\/span> <span class=\"synonym\" synonyms=\"cost|value|price\">value<\/span>, <span class=\"synonym\" synonyms=\"but|however\">however<\/span> there\u2019s <span class=\"synonym\" synonyms=\"a problem|an issue\">an issue<\/span>\u2014you\u2019re already reaching your <span class=\"synonym\" synonyms=\"target audience|audience|<a class=\"wpil_keyword_link\" href=\"https:\/\/tanyadigital.com\/target-market-adalah\/\"   title=\"target market\" data-wpil-keyword-link=\"linked\">target market<\/a>&#8220;>target market<\/span> <span class=\"synonym\" synonyms=\"at the|on the\">on the<\/span> <span class=\"synonym\" synonyms=\"optimal|optimum\">optimum<\/span> frequency. <span class=\"synonym\" synonyms=\"If you|Should you|When you|In the event you|In case you|For those who|If you happen to\">In the event you<\/span> <span class=\"synonym\" synonyms=\"keep|maintain|hold|preserve\">preserve<\/span> <span class=\"synonym\" synonyms=\"focusing on|specializing in\">specializing in<\/span> <span class=\"synonym\" synonyms=\"the same|the identical\">the identical<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>, you\u2019re <span class=\"synonym\" synonyms=\"concerned|involved\">involved<\/span> about <span class=\"synonym\" synonyms=\"causing|inflicting\">inflicting<\/span> <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span> fatigue or driving up <span class=\"synonym\" synonyms=\"costs|prices\">prices<\/span>.<\/p><p><span class=\"synonym\" synonyms=\"You could|You can|You would|You may|You might|You possibly can|You could possibly\">You may<\/span> prioritize awareness-focused <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span>, <span class=\"synonym\" synonyms=\"which would|which might\">which might<\/span> <span class=\"synonym\" synonyms=\"increase|improve|enhance\">enhance<\/span> the <span class=\"synonym\" synonyms=\"number of|variety of\">variety of<\/span> <span class=\"synonym\" synonyms=\"people|individuals|folks\">folks<\/span> <span class=\"synonym\" synonyms=\"entering|getting into|coming into\">getting into<\/span> your <span class=\"synonym\" synonyms=\"sales|gross sales\">gross sales<\/span> funnel. <span class=\"synonym\" synonyms=\"Eventually|Ultimately|Finally\">Finally<\/span>, prospects would arrive <span class=\"synonym\" synonyms=\"at the|on the\">on the<\/span> consideration stage, <span class=\"synonym\" synonyms=\"where|the place\">the place<\/span> they\u2019d be primed <span class=\"synonym\" synonyms=\"for your|on your|in your|to your\">in your<\/span> lead gen <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span>.<\/p><p>Alternatively, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> create a lookalike <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>, <span class=\"synonym\" synonyms=\"which includes|which incorporates\">which incorporates<\/span> <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"users|customers\">customers<\/span> <span class=\"synonym\" synonyms=\"who are|who're\">who&#8217;re<\/span> <span class=\"synonym\" synonyms=\"similar to|just like|much like\">much like<\/span> your <span class=\"synonym\" synonyms=\"source|supply\">supply<\/span> audiences. <span class=\"synonym\" synonyms=\"You can use|You should use|You need to use|You should utilize\">You should utilize<\/span> any <span class=\"synonym\" synonyms=\"custom|customized\">customized<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> as a seed <span class=\"synonym\" synonyms=\"for your|on your|in your|to your\">in your<\/span> lookalike <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> and it doesn\u2019t <span class=\"synonym\" synonyms=\"necessarily|essentially\">essentially<\/span> <span class=\"synonym\" synonyms=\"have to|need to|should|must\">must<\/span> be <span class=\"synonym\" synonyms=\"one of the|one of many\">one of many<\/span> <span class=\"synonym\" synonyms=\"options|choices\">choices<\/span> above. <span class=\"synonym\" synonyms=\"In fact|Actually|In reality|The truth is|In truth|In actual fact\">Actually<\/span>, <span class=\"synonym\" synonyms=\"you could|you can|you would|you may|you might|you possibly can|you could possibly\">you possibly can<\/span> use <span class=\"synonym\" synonyms=\"a website|an internet site|a web site\">an internet site<\/span> <span class=\"synonym\" synonyms=\"purchase|buy\">buy<\/span> <span class=\"synonym\" synonyms=\"event|occasion\">occasion<\/span> or <span class=\"synonym\" synonyms=\"a list|an inventory|a listing\">a listing<\/span> of high-value <span class=\"synonym\" synonyms=\"customers|clients|prospects\">clients<\/span> <span class=\"synonym\" synonyms=\"as the|because the\">because the<\/span> <span class=\"synonym\" synonyms=\"source|supply\">supply<\/span> <span class=\"synonym\" synonyms=\"to start|to start out|to begin\">to begin<\/span> <span class=\"synonym\" synonyms=\"advertising|promoting\">promoting<\/span> to <span class=\"synonym\" synonyms=\"people|individuals|folks\">folks<\/span> with <span class=\"synonym\" synonyms=\"similar|comparable|related\">related<\/span> <span class=\"synonym\" synonyms=\"buying|shopping for\">shopping for<\/span> patterns as your <span class=\"synonym\" synonyms=\"best|greatest|finest\">finest<\/span> <span class=\"synonym\" synonyms=\"clients|shoppers|purchasers\">purchasers<\/span>.<\/p><p><strong><em>ALSO READ : <a href=\"https:\/\/tanyadigital.com\/en\/how-to-testing-facebook-ads\/\">How to Testing Facebook Ads and Getting Optimal Results<\/a><\/em><\/strong><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/wf4sk4KeszIhsWEsLlAK38959g7StfcUVwkzYRUrYt7OjElR64z4jFDZvXyLnVH3MbkVzvkXJRyZOqA6T6PIngFSak4eudR-qvadwyhLKoF_3FpasDZIpiiZ5OzaNo3DQLODRtv3\" alt=\"\"\/><\/figure><\/div><p>After <span class=\"synonym\" synonyms=\"choosing|selecting\">selecting<\/span> your <span class=\"synonym\" synonyms=\"source|supply\">supply<\/span>, <span class=\"synonym\" synonyms=\"decide|determine|resolve\">determine<\/span> on <span class=\"synonym\" synonyms=\"the size|the dimensions|the scale\">the scale<\/span>. The smaller <span class=\"synonym\" synonyms=\"the percentage|the share|the proportion\">the share<\/span>, the <span class=\"synonym\" synonyms=\"closer|nearer\">nearer<\/span> the lookalike <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> resembles the <span class=\"synonym\" synonyms=\"source|supply\">supply<\/span>. <span class=\"synonym\" synonyms=\"Consider|Think about|Contemplate|Take into account\">Contemplate<\/span> testing out a 1% lookalike <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> <span class=\"synonym\" synonyms=\"to start|to start out|to begin\">to begin<\/span> <span class=\"synonym\" synonyms=\"because|as a result of\">as a result of<\/span> a <span class=\"synonym\" synonyms=\"less|much less\">much less<\/span> <span class=\"synonym\" synonyms=\"similar|comparable|related\">related<\/span> group <span class=\"synonym\" synonyms=\"of people|of individuals\">of individuals<\/span> <span class=\"synonym\" synonyms=\"might not|won't|may not\">won&#8217;t<\/span> <span class=\"synonym\" synonyms=\"respond|reply\">reply<\/span> optimally to a conversion-focused lead gen <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span>.<\/p><p><span class=\"synonym\" synonyms=\"Keep in mind|Bear in mind|Remember|Consider|Take into account|Have in mind|Take note|Be mindful|Take into accout\">Take into account<\/span> <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> add <span class=\"synonym\" synonyms=\"more|extra\">extra<\/span> <span class=\"synonym\" synonyms=\"targeting|concentrating on|focusing on\">focusing on<\/span> parameters to your lookalike <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> <span class=\"synonym\" synonyms=\"during the|through the|in the course of the|throughout the\">in the course of the<\/span> lead gen <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span> creation <span class=\"synonym\" synonyms=\"process|course of\">course of<\/span>. See <span class=\"synonym\" synonyms=\"below|under|beneath\">under<\/span> to <span class=\"synonym\" synonyms=\"learn how to|discover ways to|learn to\">discover ways to<\/span> layer audiences or add demographic <span class=\"synonym\" synonyms=\"targeting|concentrating on|focusing on\">focusing on<\/span>.<\/p><h2 class=\"wp-block-heading\" id=\"h-ideas-for-optimizing-lead-gen-audiences\"><strong><span class=\"synonym\" synonyms=\"Tips|Ideas|Suggestions\">Ideas<\/span> for Optimizing Lead Gen Audiences<\/strong><\/h2><p><span class=\"synonym\" synonyms=\"Running|Operating|Working\">Working<\/span> lead gen <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span> isn\u2019t <span class=\"synonym\" synonyms=\"always|all the time|at all times\">all the time<\/span> <span class=\"synonym\" synonyms=\"particularly|notably|significantly\">notably<\/span> budget-friendly. <span class=\"synonym\" synonyms=\"To keep|To maintain\">To maintain<\/span> your <span class=\"synonym\" synonyms=\"cost|value|price\">value<\/span> per lead <span class=\"synonym\" synonyms=\"as low as|as little as\">as little as<\/span> <span class=\"synonym\" synonyms=\"possible|potential|attainable|doable\">potential<\/span>, take <span class=\"synonym\" synonyms=\"additional|further|extra\">extra<\/span> steps to optimize your <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> and <span class=\"synonym\" synonyms=\"ensure you|make sure you\">make sure you<\/span> aren\u2019t <span class=\"synonym\" synonyms=\"wasting|losing\">losing<\/span> your <span class=\"synonym\" synonyms=\"budget|price range|finances|funds\">funds<\/span> on the <span class=\"synonym\" synonyms=\"wrong|incorrect|mistaken|flawed|fallacious|improper|unsuitable\">incorrect<\/span> <span class=\"synonym\" synonyms=\"people|individuals|folks\">folks<\/span>.<\/p><h3 class=\"wp-block-heading\" id=\"h-target-a-number-of-facebook-advertisements-audiences\"><strong><span class=\"synonym\" synonyms=\"Target|Goal\">Target<\/span> <span class=\"synonym\" synonyms=\"Multiple|A number of\">A number of<\/span> <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"Ads|Advertisements|Adverts\">Advertisements<\/span> Audiences<\/strong><\/h3><p><span class=\"synonym\" synonyms=\"During the|Through the|In the course of the|Throughout the\">In the course of the<\/span> <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"campaign|marketing campaign\">marketing campaign<\/span> creation <span class=\"synonym\" synonyms=\"process|course of\">course of<\/span>, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> add <span class=\"synonym\" synonyms=\"multiple|a number of\">a number of<\/span> audiences. <span class=\"synonym\" synonyms=\"Select|Choose\">Choose<\/span> <span class=\"synonym\" synonyms=\"all of the|all the|the entire\">all the<\/span> <span class=\"synonym\" synonyms=\"custom|customized\">customized<\/span> and lookalike audiences you <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> <span class=\"synonym\" synonyms=\"target|goal\">goal<\/span> and add them to a single <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span> set or design <span class=\"synonym\" synonyms=\"several|a number of\">a number of<\/span> <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span> <span class=\"synonym\" synonyms=\"sets|units\">units<\/span> to run <span class=\"synonym\" synonyms=\"simultaneously|concurrently\">concurrently<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/BTKyK1KAB-hqlVzDgfi3_bS6bnNwRHSTjHMJFKg8TOt_1kRRbJ58IGiXjM-Rb7bijPkT2CnPSpfE7oyW2YgfdAlyoTGLnyOaqbCASRuZaMrszXJ2psxiUX4Ks3faTolJValeAnjk\" alt=\"\"\/><\/figure><\/div><h3 class=\"wp-block-heading\" id=\"h-increase-audience-concentrating-on\"><strong><span class=\"synonym\" synonyms=\"Expand|Increase|Broaden|Develop\">Increase<\/span> <span class=\"synonym\" synonyms=\"Audience|Viewers\">Audience<\/span> <span class=\"synonym\" synonyms=\"Targeting|Concentrating on|Focusing on\">Concentrating on<\/span><\/strong><\/h3><p>You <span class=\"synonym\" synonyms=\"also have|even have\">even have<\/span> <span class=\"synonym\" synonyms=\"the option|the choice\">the choice<\/span> for <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"to use|to make use of\">to make use of<\/span> its <span class=\"synonym\" synonyms=\"own|personal\">personal<\/span> algorithm to <span class=\"synonym\" synonyms=\"expand|increase|broaden|develop\">broaden<\/span> your <span class=\"synonym\" synonyms=\"targeting|concentrating on|focusing on\">focusing on<\/span> parameters. When <span class=\"synonym\" synonyms=\"creating a|making a\">making a<\/span> <span class=\"synonym\" synonyms=\"campaign|marketing campaign\">marketing campaign<\/span>, <span class=\"synonym\" synonyms=\"check|examine|verify|test\">examine<\/span> the Detailed <span class=\"synonym\" synonyms=\"Targeting|Concentrating on|Focusing on\">Concentrating on<\/span> <span class=\"synonym\" synonyms=\"Expansion|Enlargement|Growth\">Growth<\/span> <span class=\"synonym\" synonyms=\"box|field\">field<\/span> <span class=\"synonym\" synonyms=\"if you want|if you would like|if you'd like|if you need|in order for you\">if you need<\/span> <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> to <span class=\"synonym\" synonyms=\"handle|deal with\">deal with<\/span> this <span class=\"synonym\" synonyms=\"process|course of\">course of<\/span> <span class=\"synonym\" synonyms=\"automatically|mechanically|routinely|robotically\">routinely<\/span> and optimize your <span class=\"synonym\" synonyms=\"results|outcomes\">outcomes<\/span> <span class=\"synonym\" synonyms=\"at the|on the\">on the<\/span> <span class=\"synonym\" synonyms=\"same|similar|identical\">similar<\/span> time.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/AHf52MUojS3stvdc0dNiMax1uBz0CP8PiI6NnH_KLUI915k2Z18zpfZrDZV3hjHPwDqOX84PvSJQSRB2qMM6jZFaGBsyG0A08N5Wi20_No7HNzt21ZacF_xyAoJiuAhZ7TWcbVRc\" alt=\"\"\/><\/figure><\/div><h3 class=\"wp-block-heading\" id=\"h-slender-facebook-adverts-audiences\"><strong><span class=\"synonym\" synonyms=\"Narrow|Slender|Slim\">Slender<\/span> <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"Ads|Advertisements|Adverts\">Adverts<\/span> Audiences<\/strong><\/h3><p><span class=\"synonym\" synonyms=\"If you want to|If you wish to\">If you wish to<\/span> make your <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> <span class=\"synonym\" synonyms=\"more|extra\">extra<\/span> <span class=\"synonym\" synonyms=\"specific|particular\">particular<\/span> <span class=\"synonym\" synonyms=\"rather|quite|somewhat|slightly|fairly|relatively|moderately|reasonably\">moderately<\/span> than <span class=\"synonym\" synonyms=\"more|extra\">extra<\/span> <span class=\"synonym\" synonyms=\"general|common|basic|normal\">common<\/span>, <span class=\"synonym\" synonyms=\"you have|you've|you could have|you've got|you might have|you will have|you've gotten|you have got|you may have\">you&#8217;ve<\/span> <span class=\"synonym\" synonyms=\"a couple of|a few\">a few<\/span> <span class=\"synonym\" synonyms=\"options|choices\">choices<\/span>. First, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> change the logic rule from Any to All when <span class=\"synonym\" synonyms=\"building|constructing\">constructing<\/span> an <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>. Making this adjustment ensures <span class=\"synonym\" synonyms=\"that you|that you simply|that you just\">that you simply<\/span>\u2019ll <span class=\"synonym\" synonyms=\"only|solely\">solely<\/span> <span class=\"synonym\" synonyms=\"reach|attain\">attain<\/span> <span class=\"synonym\" synonyms=\"users|customers\">customers<\/span> who meet <span class=\"synonym\" synonyms=\"every|each\">each<\/span> single <span class=\"synonym\" synonyms=\"one of the|one of many\">one of many<\/span> parameters you set (<span class=\"synonym\" synonyms=\"rather|quite|somewhat|slightly|fairly|relatively|moderately|reasonably\">moderately<\/span> than <span class=\"synonym\" synonyms=\"only one|just one\">just one<\/span>).<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/C803s4qXZs-6en6EYCa4NlymqzjZ3dr_bkDRBAbfDoxXd8vAfceeYwXJYBzqflAYTVAwuLglnnlcwAdvchAqk7sixnxUOhTrJrcHnYD_bgKMZZI6hd7BPeZ39gyUrlwRUQMtNoUE\" alt=\"\"\/><\/figure><\/div><p>Then <span class=\"synonym\" synonyms=\"click|click on\">click on<\/span> the <span class=\"synonym\" synonyms=\"Further|Additional\">Additional<\/span> <span class=\"synonym\" synonyms=\"Narrow|Slender|Slim\">Slender<\/span> button <span class=\"synonym\" synonyms=\"and select|and choose\">and choose<\/span> <span class=\"synonym\" synonyms=\"additional|further|extra\">extra<\/span> <span class=\"synonym\" synonyms=\"criteria|standards\">standards<\/span> <span class=\"synonym\" synonyms=\"for your|on your|in your|to your\">in your<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>. <span class=\"synonym\" synonyms=\"Continue|Proceed\">Proceed<\/span> to <span class=\"synonym\" synonyms=\"narrow|slender|slim\">slender<\/span> your <span class=\"synonym\" synonyms=\"targeting|concentrating on|focusing on\">focusing on<\/span> <span class=\"synonym\" synonyms=\"until|till\">till<\/span> you <span class=\"synonym\" synonyms=\"reach|attain\">attain<\/span> <span class=\"synonym\" synonyms=\"the exact|the precise\">the precise<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> you <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> see your lead gen <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/yxrUtj9OjN9NejeBaAuaQEYVEY81f1s_pC8KcBgSYsrA0ShsIIAs38bDTofWT7tUReQUyjFeif_StghKXOipIyxYV5GFDD0DZF_BvoOa8SNNJ43-Rv4Raij7NJdlz8hkK4gTkjIU\" alt=\"\"\/><\/figure><\/div><p>Alternatively, <span class=\"synonym\" synonyms=\"you can|you'll be able to|you possibly can|you may\">you possibly can<\/span> layer on <span class=\"synonym\" synonyms=\"targeting|concentrating on|focusing on\">focusing on<\/span> parameters when creating your lead gen <span class=\"synonym\" synonyms=\"ad|advert\">advert<\/span> <span class=\"synonym\" synonyms=\"campaign|marketing campaign\">marketing campaign<\/span>. <span class=\"synonym\" synonyms=\"Choose|Select\">Select<\/span> <span class=\"synonym\" synonyms=\"one or more|a number of\">a number of<\/span> <span class=\"synonym\" synonyms=\"custom|customized\">customized<\/span> or lookalike audiences <span class=\"synonym\" synonyms=\"and then|after which\">after which<\/span> scroll down <span class=\"synonym\" synonyms=\"to add|so as to add\">so as to add<\/span> demographic-, behavior-, or interest-based <span class=\"synonym\" synonyms=\"targeting|concentrating on|focusing on\">focusing on<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ReUuQtF_joiGiwtvU_kV5B7iXOlYq7nT8NEjUQFhQiUvUaPsIDv0N1qKwxLnAk2-tO7aE2T_ITv74DwknGbni3vTbRtmlQNrx8IBBpgxO1QaPm-DN_8n94Uq3SevqLog5Tj9bpVX\" alt=\"\"\/><\/figure><\/div><h3 class=\"wp-block-heading\" id=\"h-exclude-audiences-from-facebook-adverts-concentrating-on\"><strong>Exclude Audiences From <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> <span class=\"synonym\" synonyms=\"Ads|Advertisements|Adverts\">Adverts<\/span> <span class=\"synonym\" synonyms=\"Targeting|Concentrating on|Focusing on\">Concentrating on<\/span><\/strong><\/h3><p><span class=\"synonym\" synonyms=\"You can also|You may also|You can even|It's also possible to|You may as well|You can too|You too can\">It&#8217;s also possible to<\/span> <span class=\"synonym\" synonyms=\"narrow|slender|slim\">slender<\/span> your <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span> by excluding <span class=\"synonym\" synonyms=\"certain|sure\">sure<\/span> <span class=\"synonym\" synonyms=\"groups|teams\">teams<\/span> of <span class=\"synonym\" synonyms=\"users|customers\">customers<\/span>. <span class=\"synonym\" synonyms=\"Click|Click on\">Click on<\/span> the Exclude <span class=\"synonym\" synonyms=\"People|Individuals|Folks\">Individuals<\/span> button <span class=\"synonym\" synonyms=\"and select|and choose\">and choose<\/span> the group you <span class=\"synonym\" synonyms=\"want to|need to|wish to\">need to<\/span> <span class=\"synonym\" synonyms=\"remove|take away\">take away<\/span> from the <span class=\"synonym\" synonyms=\"targeted|focused\">focused<\/span> <span class=\"synonym\" synonyms=\"audience|viewers\">audience<\/span>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/RYI7VUA_nW2bWgHrF__3mLc9U_Tb5f9or2QH2zloFwgXDh8DTpE_IYMy64bHgb4R0Hdg-VrGknH0sO4iCya6iZ_GkfCpkBHq_ew80yVh02A-zQmfgFE_uWrQagVtNZS10HnPZtWz\" alt=\"\"\/><\/figure><\/div><p>Has your <span class=\"synonym\" synonyms=\"team|group|staff|workforce|crew\">crew<\/span> already <span class=\"synonym\" synonyms=\"followed|adopted\">adopted<\/span> up with prospects who privately messaged <span class=\"synonym\" synonyms=\"your business|your small business|your corporation|your enterprise|what you are promoting|your online business\">what you are promoting<\/span>? <span class=\"synonym\" synonyms=\"You can|You'll be able to|You possibly can|You may\">You possibly can<\/span> <span class=\"synonym\" synonyms=\"avoid|keep away from\">keep away from<\/span> retargeting these <span class=\"synonym\" synonyms=\"users|customers\">customers<\/span> by opting to exclude <span class=\"synonym\" synonyms=\"people who|individuals who\">individuals who<\/span> <span class=\"synonym\" synonyms=\"sent|despatched\">despatched<\/span> a message to your <span class=\"synonym\" synonyms=\"page|web page\">web page<\/span>.<\/p><h3 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h3><p><span class=\"synonym\" synonyms=\"If you|Should you|When you|In the event you|In case you|For those who|If you happen to\">In the event you<\/span>\u2019re not getting <span class=\"synonym\" synonyms=\"great|nice\">nice<\/span> <span class=\"synonym\" synonyms=\"results|outcomes\">outcomes<\/span> <span class=\"synonym\" synonyms=\"from your|out of your\">out of your<\/span> <span class=\"synonym\" synonyms=\"Facebook|Fb\">Facebook<\/span> lead <span class=\"synonym\" synonyms=\"generation|era|technology\">technology<\/span> <span class=\"synonym\" synonyms=\"ads|advertisements|adverts\">advertisements<\/span>, <span class=\"synonym\" synonyms=\"it may|it might|it could\">it might<\/span> be time <span class=\"synonym\" synonyms=\"to incorporate|to include\">to include<\/span> some new audiences into your campaigns. These seven <span class=\"synonym\" synonyms=\"highly|extremely\">extremely<\/span> <span class=\"synonym\" synonyms=\"targeted|focused\">focused<\/span> audiences can <span class=\"synonym\" synonyms=\"give a boost to|beef up|strengthen|improve|enhance|reinforce|make stronger|support|fortify|toughen\">make stronger<\/span> your lead gen campaigns and <span class=\"synonym\" synonyms=\"help you|assist you to|allow you to|enable you to|assist you|make it easier to|show you how to|provide help to|aid you|enable you\">enable you to<\/span> <span class=\"synonym\" synonyms=\"better|higher\">higher<\/span> <span class=\"synonym\" synonyms=\"reach|attain\">attain<\/span> prospects <span class=\"synonym\" synonyms=\"at the|on the\">on the<\/span> consideration stage of <span class=\"synonym\" synonyms=\"the buyer|the customer|the client\">the buyer<\/span>\u2019s journey.<\/p>","protected":false},"excerpt":{"rendered":"<p>Are your Facebook leadgen advertisements offering less-than-stellar outcomes? Do you want recent concepts for creating and optimizing audiences so you possibly can gather extra leads with out growing your funds? On this article, you\u2019ll discover ways to construct seven extremely focused audiences for Facebook lead gen adverts and get ideas for incorporating this advert kind [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":72775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-74846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-info"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways How to Improve Facebook Lead Ads - Tanya Digital<\/title>\n<meta name=\"description\" content=\"7 Ways How to Improve Facebook Lead Ads. 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