{"id":74529,"date":"2021-05-30T15:36:31","date_gmt":"2021-05-30T07:36:31","guid":{"rendered":"https:\/\/tanyadigital.com\/?p=74529"},"modified":"2021-05-30T15:43:51","modified_gmt":"2021-05-30T07:43:51","slug":"conversion-rate-optimization","status":"publish","type":"post","link":"https:\/\/tanyadigital.com\/en\/conversion-rate-optimization\/","title":{"rendered":"5 Benefits of Conversion Rate Optimization for SEO"},"content":{"rendered":"

Conversion Rate Optimization (CRO) is a systematic process to increase the percentage of website visitors who take the desired action whether it is filling out a form, becoming a customer, or otherwise. <\/p>

The CRO process involves understanding how users move through your website, what actions they take, and what is stopping them from completing your goals.<\/p>

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Manfaat Conversion Rate Optimization<\/figcaption><\/figure>

What is a Conversion Rate (CRO)?<\/h2>

Conversion is a general term for visitors who complete a goal on a website. Goals can come in all shapes and sizes. If you are using a website to sell products, the main goal (known as macro conversion) is for your website users to make a purchase. There are smaller conversions that can occur before the user has completed the macro conversion, such as signing up to receive an email. This is called micro conversion.<\/p>

Contoh – contoh konversi<\/a><\/strong><\/strong><\/p>

Macro conversion:<\/strong><\/p>

Buy products from the website<\/p>

Ask for a quote<\/p>

Subscribe to a service<\/p>

Micro conversion example:<\/strong><\/p>

Register by email<\/p>

Create an account<\/p>

Add products to cart<\/p>

What is the conversion rate?<\/h2>

Website conversion rate is the number of times users complete a goal divided by website traffic. If a user can convert with each visit (such as by purchasing a product), divide the number of conversions by the number of sessions (the number of unique times users came to your website). If you’re selling subscriptions, divide the number of conversions by the number of users.<\/p>

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\"Jasa<\/a><\/p><\/div>\n<\/pre>
Conversion rate optimization occurs after a successful visit reaches your website. This is different from conversion optimization for SEO or paid advertising which focuses on who clicks on your website from organic search results, how many clicks you get, and which keywords drive traffic.<\/p>
ALSO READ : What is Lead Generation? Importance and Purpose in Digital Marketing<\/a><\/em><\/strong><\/p>
How to Calculate the Conversion Rate<\/h2>
If users can convert every time they visit the website:<\/p>
Imagine that we have an e-commerce website. A user can make a new purchase every session. Of course we want to optimize so that they make as many purchases as possible. If a user visits the website three times, it will be three sessions and three chances to convert.<\/p>
Let’s take a closer look at our three user sessions and how they behave:<\/p>
Session 1: <\/strong>No conversions – users familiarize themselves with your website and have a look.<\/p>
Session 2: <\/strong>The user buys <\/strong>a shiny new cellphone.<\/p>
Sesi 3:<\/strong> <\/strong>Pengguna kembali dan membeli aksesoris hp dan baterai. konversi lagi! Meskipun mereka membeli dua item, ini adalah satu pesanan unik dan dengan demikian dihitung sebagai satu konversi.<\/p>
To find out the conversion rate, let’s take the number of unique purchase orders and divide it by the total number of sessions.<\/p>
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Calculating Conversion Rate by Session:<\/p>
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If the user can only convert once<\/p>
Now imagine that we have a second website which is a website that sells subscriptions for monthly delivery of motorbike parts. A user may come back multiple times, but once they buy a subscription, they won’t convert again.<\/p>
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Forum Komunitas Digital Marketing Indonesia<\/figcaption><\/figure>
Let’s look at an example of user behavior:<\/p>
Session 1: <\/strong>The user opens the site for the first time to explore the service. No conversion.<\/p>
Session 2: <\/strong>Users subscribe to the monthly GearBox service. this is our conversion!<\/p>
Session 3:<\/strong> Users return to read blog articles and have a look.<\/p>
Users here can’t convert every time they visit the site. So instead of looking at the number of sessions, we need to measure conversion success based on the number of visitors:<\/p>
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Conversion Rate Optimization<\/figcaption><\/figure>
To find out the website conversion rate, let’s take the number of unique orders and divide it by the number of unique users.<\/p>
Calculating Conversion Rate by Unique Users:<\/p>
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Conversion Rate Optimization<\/figcaption><\/figure>
5 Ways CRO is profitable for SEO<\/h2>
While not necessarily directly related to attracting organic website traffic or ranking on the search engine results page (SERP), conversion rate optimization has distinct benefits and advantages for SEO.<\/p>
<\/pre>
Here are 5 Benefits of Conversion Rate Optimization for SEO<\/p>
Improved customer insight: <\/strong>Conversion rate optimization that can help you better understand your main audience and find out what language or message best suits their needs can be a benefit of conversion rate optimization. Conversion rate optimization is seen from how to find the right customers for your business. Getting more people or users is of no use to your business if they are not the right kind of person!<\/p>
Better ROI: <\/strong>A higher conversion rate means the more resources you have available which can benefit conversion rate optimization. By learning how to get the most from your acquisition efforts, you’ll get more conversions without having to bring in more potential customers.<\/p>
Better scalability: <\/strong>Although your audience size may not scale as your business grows, CRO allows you to grow without running out of resources and potential customers which can benefit from conversion rate optimization and conversion rate optimization benefits. Unlimited audience. By converting more visitors into buyers, you can grow your business without losing potential customers.<\/p>
Better user experience: <\/strong>When users feel smart and understanding on your website, they tend to stick around. CRO learns what works on your website. By taking what works and building on it, you will create a better user experience. Users who feel empowered by your website will feel more directly involved and some may even be good news providers for your brand.<\/p>
Enhanced trustworthiness: <\/strong>In order for users to share credit card, email, or any personal information, they must truly trust the website. Your website is the number one salesperson for you. Just like an in-house or offline sales team, your website must look professional, courteous, and ready to answer all your customers’ questions.<\/p>
ALSO READ: How to Testing Facebook Ads and Getting Optimal Results<\/a><\/em><\/strong><\/p>
The key to success to Increase Conversion Rate<\/h3>
To optimize conversion rates, you have to know where, what to optimize, and for whom it is optimized. This information is the foundation for a successful CRO strategy.<\/p>
If you don’t collect data, then you make changes based on feeling. But making decisions based solely on instinct rather than rooting in assumptions in data can be a waste of time and money.<\/p>
Analytical methods<\/h3>
This method, also known as quantitative data analysis, can give you the exact numbers behind the behavior of the people who are on your website. Start with a solid web analytics platform, such as Google Analytics<\/a>. Next, add tracking for conversions.<\/p>
Using an analytics-based CRO can answer important questions about how users engage with your site. Quantitative analysis provides information such as:<\/p>