{"id":74410,"date":"2021-05-27T15:17:43","date_gmt":"2021-05-27T07:17:43","guid":{"rendered":"https:\/\/tanyadigital.com\/?p=74410"},"modified":"2021-05-27T16:29:56","modified_gmt":"2021-05-27T08:29:56","slug":"how-to-create-custom-audience-facebook","status":"publish","type":"post","link":"https:\/\/tanyadigital.com\/en\/how-to-create-custom-audience-facebook\/","title":{"rendered":"4 How to Create Custom Audience Facebook to Get Conversion"},"content":{"rendered":"
Custom Audience is an ad targeting option that allows you to find an audience that is among the people who are on Facebook. You can use sources such as customer lists, site or app traffic, or engagement on Facebook, to create a Custom Audience of people who already know your business.<\/p>
Are you running Facebook Ads or Facebook Ads to get lots of subscribers?<\/p>
In this article, we will learn how to create a Facebook Custom Audience to get the prospects we want, from cold audiences to warm audiences. And also how to serve advertising materials that can reach attractive prospects and generate sales.<\/p>
Let’s learn how to create a top, middle to bottom marketing funeling flow.<\/p>
It is important to know what stage the marketing funnel is at. Here we’ll start at the top of the funnel targeting the cold audience. One of the best audiences you can target at this stage are people who look alike.<\/p>
In its simplest form, a lookalike audience can give you a legacy audience and this fantastic algorithm can find people who are most similar in interests, demographics, social to your existing prospect list.<\/p>
To create a similar audience, log in you can go to Facebook Ads Manager and click the Audience option.<\/p>
When the Audience section of the Facebook Ads Manager opens, click Create Audience, then select Lookalike Audience with Views from the drop-down menu.<\/p>
From here, the existing data source or existing data or create a new source audience creates a new source.<\/p>
Some of the strongest look-alike audiences you can create are based on customers who bought from you before. If you have a CSV file that can be exported from a content management system (CMS), click Create New Source, then upload the file.<\/p>
For this tutorial, I’m going to simplify things and imagine I’ve uploaded a CSV file with the email addresses of previous subscribers.<\/p>
In the Select Audience Location field, for example I will choose Australia as the location for this audience.<\/p>
Next, we need to choose a similar number of audiences to create. Keep in mind that the larger the similar audience, the less accurate it will be. The reason is that as it grows in size, Facebook has fewer data points to match its initial audience.<\/p>
BACA JUGA : Bagaimana Cara Menguji Iklan Facebook untuk Hasil Optimal<\/a><\/em><\/strong><\/p> A good rule of thumb is to have at least 1,000 emails in your initial audience list before creating look-alike audiences. The more data you give Facebook, the better. If you have 1% like viewers, it will be more relevant than 1% or 2% similar viewers. For this example, I’m going to use 1% similar audience.<\/p> After you fill in all the details about the similarities, click the Create Audience button. Note that it can take up to 48 hours to spread a similar audience.<\/p> Now that you have a few audiences to target at the top of the funnel, let’s take a look at some of the audiences to create for the middle of the funnel to target people with more links to your business.<\/p> Return to the Audience section of the Ads Manager, and this time, select Custom Audience from the Create Audience drop-down menu.<\/p> Some of the best audiences you can target in the middle of the funnel are Website Custom Audiences, so choose your website as your source.<\/p> For a website specific audience, you can target everyone who has visited your website in the last 180 days (or less). If you want to be more specific, Facebook allows you to target people who visit certain web pages. You can also target people based on how much time they spend on your website.<\/p> For example, on average, people spend 15-20 minutes (total) on your website before they make a purchase. You can retarget them with incentive-based offers because you already know which segment of your audience is most likely to buy.<\/p> Another cool thing with website custom audiences is retargeting and building an audience based on the people involved with the custom events you have set up on your website.<\/p> BACA JUGA : Cara Menggunakan Lookalike Audience dan Custom Audience<\/a><\/em><\/strong><\/p><\/figure><\/div>
2. Build a Website Engagement Custom Audience and to Retarget Customers Who See Your Offer.<\/strong><\/h2>
Website Custom Audiences<\/strong><\/h3>
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