Search Engine Optimization is a digital marketing technique that utilizes organic traffic through popular search engines and has become an obligation in this digital era. To choose the right keywords determines the search performance that you are targeting for your website on search engines like Google. Usually, SEO Copywriters or SEO Content Writers do keyword research before they write content to get relevant traffic through blogs or articles.
Steps to do SEO keyword research can be done using free or paid tools. To choose keywords also depends on the level of difficulty, and you also need to know the keyword competition map. The article you write must appear on the first page, and according to research that about 75 percent of solution seekers on Google always open articles on the first page that are interesting.
And good again, if your article is in the first position of search results or position 0 so that your article gets clicks up to 30 percent clicks. By choosing the right keywords and using these keywords as SEO Title tags or the title of your article and vary with interesting words so that the searcher easily clicks on your article.
What Steps or Methods of SEO Keyword Research should you pay attention to?
In the element in doing SEO keyword research, there are steps that you have to do by paying attention to the search volume or search volume, the difficulty level of the keyword (keyword difficulty), keyword suggestion and SERP. Here are the things you should pay attention to SEO
1. Pay attention to Search Volume choose high volume search keywords
The first thing in doing SEO keyword research is that you choose keywords that have a high search volume, with a low level of difficulty using free tools or paid keyword research tools. To conduct research, for example, the search volume is 10,000, meaning that there are around 10,000 Google searchers with related keywords that search using these
2. Note the Level of Difficulty in Keywords (Keyword Difficulty) keyword difficulty level: keyword difficulty
Keyword Difficulty is a thing that shows how difficult these keywords are for us to reach the first page of Google, how many rivals we will face based on search results or the number of search results. Usually, the keyword difficulty will show how many links are needed by an article to be on the first page of search results. The more difficult or higher the difficulty keyword, the more links you need.
3. Pay attention to Keyword Suggestions keyword suggestion: keyword suggestion
Keyword Suggestion is a method of SEO keyword research that you can use. For example, you will do SEO keyword research “SEO Services Bali”, “Digital Marketing Bali” in general the results or suggestions that you will get are “Longtail Keywords” or long-tail keywords consisting of more than three words. Through this very helpful feature, you can get Long Tail Keyword suggestions, because in general visitors looking for keywords are looking for trending keywords which are longtail keywords.
4. Position or search results SERP (Search Engine Result Page)
Position or search results SERP (Search Engine Result Page) Search Engine Result Page SERP is the result shown by the top-ranked web page based on the keywords you are looking for. SERP has a function to view pages of websites that have quality and are ranked top in Google search results.
Of the four things above, you can do it with free SEO tools or paid SEO keyword research tools such as Ubber Suggest, Keyword Everywhere, Keyword Researcher Pro, Ahrefs, Moz, SEMrush, KWFinder, Soovle.
Using SEO Keyword Research Tools
To use SEO keyword research tools like Ubersuggest, you can search for longtail keywords based on branded keywords or non-branded keywords for your company or where you work. By gathering all your target keywords and dividing or sorting based on search volume from the most to the
least in your excel.
Of all the SEO keyword research tools have advantages and disadvantages of each. There are several tools that provide free SEO keyword research, and some require you to pay more to be able to use all of its features.